Published on: January 14, 2026 Updated on: January 14, 2026
InterClassics Maastricht 2026 is one of Europe's most prestigious events for classic and collectible cars. From January 15 to 18, 2026, collectors, dealers, and enthusiasts will gather at the MECC Maastricht to celebrate iconic cars and a shared priority: preserving surfaces, materials, and finishes over time, while respecting their identity and originality.
In this context, MA-FRA brings to the fair a clear and institutional vision of car care: high results come from method, the right choice of products, and attention to surfaces, not from shortcuts.
MA-FRA stand: advice, cycling culture, and making the right choices
The stand is organized to guide visitors through the main steps of car care:
- pre-wash and wash
- targeted cleaning and contamination management
- interior care (fabrics, leather, plastics)
- finishing and maintenance, with practical and replicable solutions
The goal is to offer simple and professional guidance: understanding what to use, when to use it, and why, in order to achieve a cleaner, more uniform, and more stable result over time.
Featured products: Labocosmetica, Maniac Line, and MA-FRA
Labocosmetica: precision and control for every surface
- INITIO – ready-to-use pre-wash for stubborn dirt: ideal for getting off to a good start, reducing the risk of dragging residues during washing.
- VARIUS – universal interior/exterior cleaner: the routine wild card, useful when you need versatility without losing control over the result.
- TEXIA – fabric and seat cleaner: designed for carpets, mats, and seats, for deep and manageable cleaning.
- IGEA – interior plastic care: helps restore uniformity and a neat appearance, without excess.
- LIBERA + RENOVA (2pH+ cycle) – a sensible approach when the dirt is complex and more structured work is needed on delicate and contaminated surfaces.
- TPR – external plastic treatment: to restore appearance and maintain more stable performance over time.
- LIMPIA – film and wrap maintenance: designed to clean properly and preserve the appearance of protective materials.
Maniac Line: immediate results, simple routine
- LEATHER CLEANER – controlled leather cleaning: useful for seats, steering wheels, and inserts when deep but gentle cleaning is required.
- WET COAT – ultra-fast hydrophobic protection on wet cars: improves smoothness and maintenance with a quick and easy application.
MA-FRA: external cleaning and car fragrancing
Idrowash – ultra-foaming detergent for exterior washing
Idrowash is an ultra-foaming concentrated detergent designed for effective and easy washing. It is ideal for use with foam guns and foam sprayers, thanks to its compact, clinging foam that works on dirt without necessarily requiring mechanical action, taking care of even the most delicate finishes. It has a fresh Calabrian bergamot fragrance, a detail that enhances the user experience during washing.
MA-FRA car air fresheners: from pop lifestyle to premium
MA-FRA SODA – cellulose air fresheners inspired by the world of pop
MA-FRA SODA brings car fragrances into the realm of lifestyle: cellulose air fresheners inspired by canned drinks, with a distinctive design and immediate impact. The range includes six variants: Berry Pop, Sprite Blast, Forest Tonic, Fresh Wave, Tropicool, and Vanilla Fizz. It is the right choice for those who want a recognizable and contemporary fragrance with a strong visual identity.
Harya – scented rubber air vent diffuser, minimalist design
Harya is a line of scented rubber air vent diffusers, characterized by a minimalist and elegant design and a release designed to be progressive and long-lasting. The fragrances are built on complex olfactory pyramids, with combinations ranging from floral, citrus, oriental, gourmand, and marine notes, for a more "mature" and refined interior.
MistyScent Spray – car fragrance in a practical and versatile 100 ml spray format
MistyScent Spray is a compact and easy-to-use 100 ml spray air freshener: it can be used on mats, fabric seats, carpets, or directly in the air inside the vehicle. It is available in six fragrances: Ocean Wave, White Cotton, Berry Fusion, Fresh Forest, Tropical Sunset, and Vanilla Essence. A solution designed for those who want to easily control the intensity "when needed.".
Fantasie d’Elisir – restyling of a classic, premium atmosphere
Fantasie d’Elisir represents the evolution of a MA-FRA classic with an elegant and contemporary restyling: new packaging, intense and persistent fragrances inspired by high-end perfumery, and versatile use that adapts to cars, homes, offices, hotels, and showrooms. A product designed for those seeking a more refined olfactory signature consistent with a well-kept environment.
Where to find us at InterClassics Maastricht 2026
Event: InterClassics Maastricht 2026
Dates: January 15–18, 2026
Location: MECC Maastricht
Booth: WEST Hall – Booth 2805
