I work in digital marketing and e-commerce with a focus on the strategic management of complex projects. I am responsible for the development and optimization of e-commerce platforms, coordinating multifunctional teams and supervising activities related to UX, content, and performance.
I manage structured media budgets on Meta, TikTok, and Google Ads, ensuring an approach focused on ROI and sustainable growth. I combine operational work with a strong data orientation, using analytical tools to monitor KPIs and guide strategic decisions.
I collaborate with agencies, internal departments, and creators to ensure brand consistency and design continuity throughout the funnel. My goal is to support companies in developing effective digital assets and adopting scalable processes that generate value in the medium to long term.