Published on: 27/05/2014 Updated on: 20/02/2025
MA-FRA confirms its commitment to the hardware industry by supporting the FEREXPO 2014 exhibition event together with Bosch, Karcher, Betafence, Abac, Beta Utensili, Fervi and Tavola.
FEREXPO 2014 is the hardware trade show, held annually inside the Bergamo Exhibition Hall, will this year see numerous companies representing more than ten key product sectors, such as Accident Prevention, Furniture, Storage, Car Care, Paints and Accessories, Electrical, Lighting, Construction and Tools.
When people talk about hardware, they often think of a world made up of hard work, the art of making do and manual dexterity habitually linked to local realities. While in part this idea is still valid, it is undeniable that over the years the sector has grown, expanded and specialized, taking on an increasingly "market-oriented" connotation aimed at offering a quality of products that specifically meet the needs of consumers. A symptom of this growth is the affirmation of FerExpo, which is coming to the fore as one of the most important moments of aggregation between the major realities of the Italian wholesale world, together with Ferramenta Day and Bricoday.
MA-FRA, undisputed protagonist of the car care sector, joins the fair's Technical Committee to participate in the work of creating an event that is increasingly specialized and adherent to the expectations of today's market. As the Fair Authority itself states, this is "new energy and new stimuli for the Round Table of the FerExpo TECHNICAL COMMITTEE, moments of high professional value, essential for outlining the guidelines and the 2014-2015 program."
In fact, alongside the classic car care products MA-FRA has developed over the years a line of high-performance technical products designed for car care specialists.
MA-FRA's technical line consists of a wide range of professional products intended for successful use in hardware stores, machine shops and spare parts dealers: there are 12 specialized references present, ranging from cleaners, unblockers, lubricants, greases, and protectants, to hand-washes in paste, gel and cream form. From historical degreasers such as "SuperMafrasol" and "Deterjet Rapid," to the innovative "Flux" descaling agents, passing through the well-established lubricants "Lubrimax" and "OilSilic." A complete line to meet all the needs of those working in the hardware industry.
The new packaging for the Technical Line, with modern colors and formats, is an impactful restyling designed "ad hoc" for the world of hardware and auto parts. The new Line, with eye-catching graphics, will certainly not go unnoticed on store shelves, both in the eyes of individuals and small territorial companies related to the world of hardware.
The Distributor for technical products in the country is currently Barbero Spa, with whom at FerExpo Bergamo 2013, MA-FRA made its partnership official.
To purchase MA-FRA products directly, click here: Auto-SPA.it
