Published on: 23/05/2014 Updated on: 20/02/2025
MA-FRA is back on the radio with a massive advertising campaign that will cover the main radio stations in the most interesting bands, the so-called drive time. In fact, the Company will be on air from the next few days until August on RTL, Radio 105, Radio Montecarlo, Radio Sportiva, Gamma Radio and Radio Cuore. The times of the commercials will precisely cover the time slot of the drive to work or home: from 7:30 a.m. to 9:30 a.m. and from 5 p.m. and 7:30 p.m.
The desire to return to radio for MA-FRA reflects the need to communicate more and more with customers, while the choice of radios reflects MA-FRA's multifaceted soul: number 1 in Italy with RTL, fun with Radio 105, elegant with Radio Montecarlo, dynamic with Radio Sportiva, traditional with Gamma Radio, and romantic with Radio Cuore.
This involves a lot of radio airings, with two different commercials. RTL will air the new radio commercial, while the other stations will air the very famous MA-FRA jingle: in 15-second and 30-second versions. Look for MA-FRA radio commercials and stay tuned to the Official MA-FRA Facebook page. In fact, in the coming days you will be offered a contest, a quick poll to find out which jingle you like best: new version VS historical version.
MA-FRA wants to stand by its customers with its products dedicated to car care, maintenance and cleaning. Products that can be found at gas stations, car washes, large retail shelves and in MA-FRA's official online store.
Click here to buy MA-FRA products dedicated to your car: Auto-SPA.co.uk
