Published on: 02/09/2024 Updated on: 20/02/2025
From September 10 to 14, we at Mafra are at Automechanika Frankfurt 2024, the world's most important automotive aftermarket fair. And in the Academy area we provide visitors with all our experience in car care
Automechanika Frankfurt 2024 is the most important international trade fair dedicated to theautomotive aftermarket. From September 10 to 14, the leading manufacturers and suppliers of products and services in this sector will meet in the German city.
Visitors can find everything of interest to them in a wide range ofautomotive aftermarket fields, from components to spare parts, electronics to connectivity, and accessories, equipment and lubricants.
There is also no shortage of a pavilion (Hall 12) reserved for car care and the most advanced car wash and car detailing solutions designed for car care professionals and the DIY world.
We at Mafra could not but be protagonists of this important international meeting occasion! You can find us inHall 12, at booths D99 and E81G, with all our products Mafra, Labocosmetica e Maniac Line. At Automechanika Frankfurt, the spotlight is on the latest innovations for car wash and car detailing professionals under the brands Labocosmetica and Maniac Line!
All the news at Automechanika Frankfurt 2024
At the Mafra booth at Automechanika Frankfurt 2024 you can find all the products you need for car care and follow demonstrations by our experts on how to use them most effectively. A guarantee for flawless results!
Among the new products under the Labocosmetica brand , our division that offers products to meet the needs of the best professional detailers, the following cannot be missed Idrosave. This innovative shampoo with an advanced formula offers triple action: it washes, shines and protects the car in a single operation and, above all, without the need for rinsing. But in Frankfurt we also bring two absolute novelties for waterless or rinse-free prewash: these are the alkaline solution Prelude Alkaline and the acidic pre-treatment Prelude Acidic. Completing the wave of new products at the fair are the brand new coatings HPC 2.0 e HPC PRO, the IDEAL cloths for interiors and exteriors and the scrab pads DUO.
In Frankfurt we are also presenting Waterless, the innovative solution for waterless car washing under the Maniac Line brand, our line, designed in collaboration with professional detailers, for true car care maniacs. Also on display at the fair are other Maniac Line innovations such as. Insect Remover, a formulation to remove insects and anchored dirt, and Rain Speed, an anti-rain sealing treatment for windshields, as well as the brand new specific cloths Polish & Sealant Removal Premium Microfiber Cloths, All Round Ultimate Innovative Microfiber Cloths and Glass Ultimate Microfiber Cloths.
A lesson in detailing
At Automechanika Frankfurt 2024 Mafra also rises to the forefront of thearea 's Academy in Hall 12, where meetings are held on topics related to new technologies, the environment, training and car detailing. On September 10 and 11, the focus is on car care and detailing. An activity that is effective only if carried out according to correct procedures, which our Labocosmetica Master Detailers are ready to illustrate, giving guidance on the most suitable products for each type of operation.
In particular, on September 10 at 11 a.m., there is a talk by our Master Detailer and trainer REGGY COX: here the stars are GLICO, Labocosmetica' s glycolic acid-based fabric cleaner and the 2pH car wash cycle.
GLICO was also selected by the jury of Automechanika Frankfurt 2024 among the finalists of theInnovation Awards, the special contest that rewards the most significant innovations presented at the fair.
On Wednesday , September 11 at 2 p.m., our detailer REGGY COX will elaborate for all visitors on techniques and products for a proper 3pH cycle and waterless car washing.
The Automechanika Frankfurt 2024 program also includes a detailer certification course held by the IDA, theInternational Detailing Association, on September 10 and 11. The protagonist of the afternoon of September 12, however, is the topic of vehicle washing, addressed by experts who explain how to most effectively remove different types of dirt. An in-depth discussion is devoted to the chemical properties of deep cleaning products for cars.
Car care and car detailing are therefore major themes at Automechanika Frankfurt 2024. Mafra provides all its experience, gained in almost sixty years of presence in the world of car washing and car care. Solutions, born from research in Mafra's Research & Development laboratories, suitable for any type of system, from automatic car washes to manual car washes and even self garages. Products and application methods designed to make effective the interventions of professionals in the world of bodywork and car detailing, but also of those who like to take care of their cars personally.
Come visit us at Automechanika Frankfurt 2024! We look forward to seeing you in Hall 12, booth D99 and at the Detailing DIY AREA (E81G), and in the Academy area also in Hall 12.
