Published on: 17/10/2025 Updated on: 21/10/2025
Passion for classic cars meets the innovation of Made in Italy car care.
We are excited to announce MA-FRA 's participation in the new edition of Auto e Moto d'Epoca, the most important international event dedicated to historic cars and the world of car detailing, which from this year finds its home in the Bologna Fairgrounds, October 23-26, 2025.
📍 Hall 21 - Stand A38 B37
A real temporary shop dedicated to the universe of car cleansing, protection and fragrance, where you will discover all the latest in car care, attend live demonstrations and be able to buy directly the most iconic products from our lines:
- Mafra, a symbol of quality and ease of use
- Maniac Line, created for the discerning enthusiast
- Labocosmetica, the professional line dedicated to detailers around the world
🚗 A Unique Live Experience: Demonstrations, Innovation and the Legend of Rallying.
For the first time, our booth will host anexclusive Live Area, where detailing becomes a show.
Here visitors will be able to watch live demos on bodywork, glass, interior and leather, discovering the secrets behind a competition result.
🏁 Special Guest: Miki Biasion & the Lancia Delta HF Integrale
The adrenaline of rallying meets the precision of detailing.
We will be honored to welcome our brand ambassador Miki Biasion, two-time world rally champion, who will bring along a magnificent Lancia Delta HF Integrale Martini Racing, the star of the live demonstrations.
📅 On Saturday, October 26, Miki will meet fans at our booth for autographs, selfies and moments of sharing.
An unmissable opportunity to get up close and personal with a motorsport legend and experience true fans.
💧 Practical Demonstrations: The Techniques of True Detailing
During the days at the fair, our experts will guide you through demonstration sessions devoted to the most effective techniques for car care:
- Car Body Polishing
Learn how to achieve a flawless finish with a random orbital polisher and Labocosmetica professional products. - Waterless and Rinseless Techniques
The effectiveness of low-water cleaning: new-generation detergents that allow you to wash your car without rinsing, saving time and resources. - Perfect Glass Cleaning
Learn the "two-cloth" technique with the new Glass Ultimate Microfiber Cloths, which can eliminate any halo and ensure crystal-clear visibility. - Skin Care and Deep Moisturization
Discover the Charme Kit's professional method of nourishing and protecting leather seats while keeping them soft, clean and bright over time.
The Technical News Exclusive: Mafra, Maniac Line and Labocosmetica
Our booth will be the focal point for all detailing enthusiasts who want to experience firsthand the latest laboratory innovations, designed in Italy to guarantee professional performance and safe results.
🔵 Labocosmetics - Technology and Innovation at the Service of Detailing
Take a closer look at the new Ready-to-Use product range designed for professionals and enthusiasts:
- INITIO: alkaline prewash with DryShield™ Technology, safe on coatings and waxes.
- VARIUS: Multipurpose APC that proves a valuable ally in so many situations.
- TEXIA: fabric cleaner with ACTIVBOOST™, zero foam and maximum cleaning power.
But that's not all at our booth you can also discover:
- IGEA: acid cleaner with glycolic acid that regenerates black plastics and dashboards.
- LIBERA + RENOVA (2pH+ Cycle): the perfect synergy between alkaline and acidic TFR to remove dirt from PPF and wrapping while preserving surfaces.
- TPR: coating for plastics and rubber, with guaranteed durability of 3 years.
- LIMPIA: deep cleaner specifically for protective films, restores transparency and elasticity.
⚫ Maniac Line - The Professional Technology for the Enthusiast
Solutions designed for people who like to take care of their cars with the same passion as professionals:
- LEATHER CLEANER: soft, controlled self-pressurizing foam for safe cleaning of perforated leather.
- WET COAT: Spray & Rinse treatment with SiO₂-based technology, providing up to 3 months of protection and zero haloing.
🔴 Mafra - Simplicity, Fragrance and Performance
Tradition meets creativity with new Mafra solutions:
- Idrowash: ultra-foaming cleanser with the scent of Calabrian bergamot.
- MA-FRA SODA: pop line of cellulose perfumers inspired by the world of beverages.
- Harya: scented rubber nozzle perfumers with a minimal and sophisticated design.
- MistyScent Spray: fragrances in 100 ml spray for car interiors and fabrics.
- Fantasie d'Elisir (Restyling): premium perfumers with pure essential oils and revamped packaging.
🎯 Why Visit Our Stand
👉 Discover and preview and purchase the latest in car care
👉 Witness live demonstrations by our experts
👉 Meet Miki Biasion and his Lancia Delta
👉 Experience an immersive insight into the world of Made in Italy car detailing
📍 Where to Find Us
Auto e Moto d'Epoca - Fiera di Bologna
📅 October 23 to 26, 2025
📍 Hall 21, Stand A38 B37
🔔 Don't miss your chance to experience your passion for car care up close!
Come discover the Mafra, Maniac Line and Labocosmetica lines and let our experts guide you through the world of professional detailing.
Innovation, tradition and passion await you in Bologna.
