MA-FRA at EQUIP AUTO Paris 2025: cutting-edge car wash, car care, fragrance and vending

Published on: 17/09/2025 Updated on: 17/09/2025

From October 14-18, 2025, at Paris Expo - Porte de Versailles, MA-FRA will be among the protagonists of the 50th edition of EQUIP AUTO Paris, the international trade show dedicated to automotive aftermarket. At the show, the company will present a comprehensive vision of professional car care and car wash: rational and high-performance product lines, a distinctive olfactory universe, and automated solutions for 24/7 wipe and product dispensing.

EQUIP AUTO Paris 2025: key numbers and thematic focus

The 50th anniversary edition, organized under the high patronage of President Emmanuel Macron, aims to bring together the entire industry. 1,400 exhibitors, more than 100,000 professionals and 100,000 m² of exhibition area are expected. Guiding theme: "All united around the same passion," with four new villages:

Le Village de la Tech: connectivity, AI, alternative powertrains.
Le Village du Pneu & de l'Innovation.
Le Village des Energies: energy transition.
Le Village Avenir: training and career guidance.

Professional car wash: smart simplification and optimized best sellers

Unika Line: 14 hypercompatible products, one language

Unika Line was created to eliminate unnecessary complexity and make plant management easier. 14 references designed to be compatible with each other and adaptable to tunnel, rollover, self-service or manual washing. In one range coexist:

High performance and immediate perceived shine.
Maximum compatibility between products and plants.
Distinctive olfactory identity throughout the cycle.
Safety for operators and vehicles.
Result: a clear, immediate solution based on decades of MA-FRA know-how.

Best Selection: established excellence, consistently organized

The Best Selection line brings together MA-FRA best-sellers in a neat, easy-to-read offering. Strengths:

Unique olfactory identity: common and persistent scenting for a consistent experience throughout the process.
Efficiency & performance: NTA-free formulas designed for high performance and to reduce waste and operating costs.
Maximum versatility: effective on tunnel, rollover, self-service and manual, they perform even on dated systems.
International Color Code: each product family has a dedicated color; instant identification and fewer operational errors.

MA-FRA olfactory universe: experiences that linger in the memory

Elixir Fantasies

Completely revamped premium collection: elegant packaging and pure essential oils for sophisticated and persistent scents suitable for car, home and professional environments.

MA-FRA SODA

Young and pop line in cellulose, inspired by the world of cans: six energetic fragrances for a lively atmosphere in the cockpit.

HARYA

Scented rubber nozzle perfumers: sophisticated design, exclusive fragrances and long life.

MistyScent Spray

100 ml spray perfumers, six fragrances for an instant boost of freshness when you need it.

Idrowash

Ultra-foaming cleaner for pressure washers and foam guns: generates a dense, adherent foam with notes of Calabrian bergamot.

Materials and tools: practicality, order and quality

Multiroll All Purpose Microfiber

Roll of 30 pre-cut technical microfiber cloths(30×40 cm), ready to use "tear off."

Washable and reusable up to 50 times: less waste than disposable paper.
Laser cut, no edges or seams: safe even on delicate surfaces.
Cross-use: windows, car interior/exterior, workshop; also ideal in RV or garage due to compact size.

Pannomat Multiroll: the new frontier of microfiber cloths

Pannomat Multiroll replaces paper rolls with high-quality microfiber cloths dispensed from a reel.
Why microfiber and not paper?

Paper is disposable, flakes off, can leave residue, and requires high consumption.
Microfiber is washable and reusable, holds dirt, dust and halos better, is gentler and reduces scratching. One microfiber cloth is the equivalent of many sheets of paper, with advantages in quality, cost, and waste reduction.

Key Features

Internal heating system: consistent performance even in cold months.
Cloth size 26×40 cm: practical and ready to use.
Dedicated programs:
- P1 - Wet glass cloth: removes dirt and halos for perfect visibility.
- P2 - Wet protective plastics cloth: cleans and leaves a protective film on interior surfaces.
- P3 - Interior wet cloth: for quick sanitization of the interior.
- P4 - Multipurpose dry cloth: versatile for any need.

Operational benefit: more effective, economical and modern service standard, with smoother workflow for those involved in daily vehicle care.

Self-Vending Mafra: car care available 24/7

MA-FRA presents two cutting-edge solutions for 24-hour car care vending.

Construction & safety

All-stainless steel 304 structure, dowelable to floor or wall.
Front door with two lockable, burglar-proof steel bars for maximum protection.

Display & interface

Four interior columns, each with 24 shelves (each column can dispense a single product).
Four upper display windows, protected by thick plexiglass: the user sees the actual product before purchase.
Multilingual display (configurable in three languages, expandable): shows price, selection, depletion and machine status.
Four metal selection buttons with green (available) and red (exhausted) indicator lights.

Payments & versatility

Customizable payment system: electronic coin acceptor, bill reader, prepaid keys.
Dispenses pre-packaged items (hard or soft wrappers: envelopes, perfumes, accessories) and also without packaging (e.g., pens or keys).
Easy installation: requires 230 V connection.

Benefit to the operator: continuous product availability, improved user experience, reduced manning time.

Why visit the MA-FRA booth at EQUIP AUTO

Complete overview of car wash, car care, and fragrances.
Live demos of Pannomat Multiroll and Self-Vending Mafra.
Consulting on product rationalization, color coding and operational cost optimization.
Sensory experience: olfactory fil-rouge on lines and best sellers.