Published on: 21/09/2023 Updated on: 20/02/2025

Mafra at Car Wash Show Amsterdam 2023

Mafra is exhibiting at the Car Wash Show Amsterdam 2023 with its complete offering, full of new products, dedicated to washing professionals. At the show, Mafra brings the Best Selection, the line of best-selling products characterized by a coloring that helps identify the use of the product. At the Mafra booth you can also see the foaming program designed for Box Self, products dedicated to DIY (Hobby Line and Maniac Line) and Geyser 2.0

The appointment with the Car Wash Show Amsterdam 2023, the most important international event dedicated to car wash professionals. On September 21 and 22, all major players in the industry will gather in the beautiful capital of the Netherlandsto present the latest innovations dedicated to Car Wash.

We at Mafra could not miss to bring to the fair all our offer dedicated to the world of professional washing. Quality products, developed in our research and development laboratories, and designed to offer the best solution for a service that meets the needs of every motorist.

Our Best Selection

To help practitioners identify the most suitable product according to its use, Mafra has gathered its best-selling products into a single line, the Best Selection. Composed of our most popular references, this line features a long-lasting fragrance for an even more pleasant washing experience. Ideal for all automatic, self-service box and manual car washes, the Best Selection line is also perfect for older facilities. The Mafra line also has an eye on the environment; in fact, it is environmentally sustainable and all products are NTA (Nitrilotriacetic Acid) free.

With Best Selection, Mafra also defines the international color code to quickly and safely identify product usage. Each product group is then identified with a specific color:

Black: Prewash - 5 specific products for this key stage of washing, which requires products that can effectively act on dirt, removing up to 80% of it. Solutions for every need and every type of system.
Green: Foaming - 2 cleaning products characterized by high emollient power and easy rinsing. Available for both tunnel and snow-effect bow systems.
Yellow: Shampoo - 1 product designed for brush washing systems, compatible with all drying waxes and shine waxes, providing excellent cleaning, lubrication and pre-waxing results with all types of roll-over brushes.
Blue: Drying Agents - 1 product that facilitates the drying stage by reducing the presence of microdroplets and simplifying the subsequent application of the wax.
Orange: Wax - 3 protective bodywork products that can keep the car clean for a long time, preventing dirt from settling on the surface.
Purple: Unika Line - The complete line dedicated to the professional who wants to offer his or her client the ultimate in cleansing. The line that encapsulates all of Mafra's knowledge in terms of performance, shine, compatibility, fragrance and safety, for the first time united in an unbeatable proposal because it is simple yet extremely sophisticated.

The foaming program

Mafra has created a special washing program to renovate self-service stalls with a low investment. The carwash that wants to add a state-of-the-art foaming wash system now does not need to completely renovate its facility. With Mafra's Foaming Program, the self-service box can be implemented without a large expenditure of resources.

It only takes a few hours to renovate self-service lanes. Mafra takes care of it by installing a system that allows customers to enjoy an even more complete service and a new washing experience. Thanks to this program in just 3 hours, the self-service washing system is equipped with a special lance to deliver the foaming pre-wash making the system modern, enticing and winning.

DIY products

Our booth at Car Wash Show Amsterdam 2023 cannot miss the Do-It-Yourself product lines, born precisely from our experience in the professional world and dedicated to all enthusiasts who like to take care of their cars personally.

Hobby Line: the best Mafra solutions for washing both the exterior and interior of the car. Even the most demanding customer can find the most suitable product for all stages of washing: Prewash, Wash, Refinish, Protect and Restore.

Maniac Line: our line of high-performance, high-tech products designed for the true car care maniac. Designed to provide the best performance for cleaning and protecting both interiors and exteriors, Maniac Line products ensure results comparable to those of professionals. Amsterdam is the perfect stage to present our latest innovation: Waterless, for perfect car cleaning even without the use of water.

Geyser 2.0

This edition of the Car Wash Show Amsterdam 2023 is also an opportunity to introduce Geyser 2.0, the new version of Mafra's professional steam cleaner. Revamped in all its functions, Geyser 2.0 allows the use of dry steam, wet steam, foaming cleaner, and vacuuming of liquids and dust.

Geyser 2.0 's patented system draws wet steam directly from the boiler, without drawing cold water from the rinse tank. With pressure increased to 9 bar, it offers superior performance and lower energy consumption than conventional 7-bar models.

With Geyser 2.0 we offer professional washers and detailers a next-level cleaning experience.