Published on: 11/09/2018 Updated on: 20/02/2025
MAFRA returns to participate in Automechanika Frankfurt, the leading international trade fair dedicated to the automotive aftermarket sector. The 120-square-meter booth showcases all the company's latest innovations. We are in Hall 12 stand B61.
Frothy return, indeed frothy, that of MAFRA at the 2018 edition of Automechanika Frankfurt, the most important international showcase for the automotive aftermarket and services. Inside the new Hall 12, namely the one related to "Car Wash & Detailing ," where by reconditioning we mean detailing, specifically desired by MAFRA, which has 120 square meters of space (stand B61) at this edition to present all the latest innovations and technologies for professional car care.
The 2016 edition of Automechanika recorded outstanding numbers: some 5,000 companies attending and a range of products and services aimed at more than 136,000 visitors from 170 countries. Now in its 25th year, organizers expect further growth this year, thanks in part to the twinning with Reifen, the international event dedicated to the world of tires, which for the first time is being held within the event.
A large part of the MAFRA exhibition space is dedicated to the presentation to the general international public of #Labocosmetics. This is the line designed for the professional detailer, a figure capable of caring for the appearance of a car at the highest level, expertly applying the technological products of this line to achieve results beyond all expectations. Try it to believe, in the space dedicated to "live" demonstrations inside the booth. As part of the #Labocosmetics family, special space is dedicated to the latest innovations: #Ductile - APC (All Purpose Cleaner), multi-purpose multi-purpose and #Derma Cleaner, for effective cleaning of leather surfaces.
Interesting to see acting at the center of the booth the professional detailer able to demonstrate and explain "live" each MAFRA solution for car treatment with the mentioned products and those equipped with the most innovative nanotechnologies, such as the two new abrasives (polishes) Corrector 2.0 - a polish compound with an incredible cutting capacity but at the same time has a satisfactory finishing ability and Illumina 2.0 - finishing polish, with a medium cutting capacity and a finish that gives an excellent gloss. Both are water-based, VOC-free and filler-free (they do not cover defects but correct them). The latter two products, in particular, "are giving so much satisfaction," they confirm at MAFRA, and you can also understand their effectiveness through detailed videos on the YouTube of the company, where you can see how they work and get advice on the entire line.
For those in the washing station industry who want to rely on quality products, MAFRA offers the following Unika Line, a complete and innovative line consisting of high-performance prewash, foaming agent, shampoo, brush, wax and polish. This line consists of hypercompatible products that can be recombined with each other in endless variations to suit every situation and feature, proving ideal for both automatic washing programs and self-service boxes. All Unika Line products feature a special fragrance that is highly appreciated by carwash professionals. Three new products were presented at the booth: UNIKA SH3, a neutral polishing pre-wax that, thanks to its special high-tech neutral formula, enhances the characteristics of wax, ensuring maximum polishing performance; UNIKA WX2, high concentration wax with mirror effect that can leave a shine comparable to that of hot waxes; UNIKA DR1, a nanotechnological drying booster that, thanks to its special formula, makes it possible to greatly reduce the presence of drying microdroplets.
Also for washing professionals, MAFRA offers the Best Selection line, with the best and most historically popular references, collected in a single catalog and characterized by the same coordinated and intense fragrance. The Best Selection line is divided by type: prewash, shampoo, foaming, washing circles, drying waxes and polishing waxes. Each product type is characterized by an international color code to visually distinguish the different product categories.
For the line Hobby Line, the company is presenting its new Double Face gloves, made of chenille on one side and microfiber on the other: the chenille part is used to effectively remove stubborn dirt from the lower parts of the bodywork, while the microfiber proves ideal for treating the upper parts, i.e., the more delicate and visible ones. At the fair, other MAFRA novelties can also be admired: the Pad Comfort sponge, also made of chenille on one side and microfiber on the other; and the 4Seasons glove, made of synthetic micro-wool and featuring a waterproof interior, thus suitable for every season; Condom Wash, an extremely soft ultrafine microfiber cover designed for the box self brush. Also revamped are the microfiber cloth pouches, now called Heavy Work Microfiber Cleaning, which can guarantee an even better result.
Specific to rims and tires is the new Regénera Rims & Tires kit, a decontaminating product complete with dedicated brush. For bodywork decontamination treatment, MAFRA offers the Regénera Carrozzeria kit, a kit complete with Clay Bar for mechanical decontamination that is very easy to use, and Fast Cleaner, the Quick Detailer ideal for allowing the Clay Bar to flow and simultaneously remove all contamination anchored to the surface, leaving it smooth to the touch.
Finally, MAFRA presents in Frankfurt its new line of POP AiRT (Elisir®) perfumers, with super-sought-after fragrances, eye-catching graphics that wink at Pop Art, and exclusive rubber caps already impregnated with perfume.
MAFRA, with its complete range of products, is able to meet every market demand, proving to be the ideal partner for every "Car Wash & Detailing professional, even the most demanding.
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