Published on: 24/11/2017 Updated on: 20/02/2025
Appointment with historic car enthusiasts on the weekend of November 24 to 26, 2017: Fiera Milano Rho will stage Milano AutoClassica, an ever-growing event.
From Friday, November 24 through Sunday, November 26, MAFRA will be present at Milano AutoClassica. This unmissable event, which last year hosted the World's largest auction organized by RM Sotheby's (Two Thousand Wheels), welcomed more than 60,000 visitors during its last edition, registering an 18 percent growth in attendance.
A "must" not to be missed
The most interesting events in Italy on historic cars and motorcycles can be counted on the fingers of one hand. One of them is undoubtedly the long-awaited edition of Milano AutoClassica, which also rose to the headlines last year for hosting the world's largest auction "Two Thousand Wheels," organized by the American house RM Sotheby's: a three-day event in which the hammer was beaten nearly 1,000 times to win high-collector pieces and which virtually the whole world followed with incredible interest.
The 60,232 visitors who passed through the turnstiles during the last edition confirm a decidedly positive growth trend for Milano AutoClassica, with an 18 percent increase in visitors compared to the March 2016 edition-numbers that demonstrate the public's appreciation for the event.
Where, how, when
Milano AutoClassica will be held at Fiera Milano, SS. 33 del Sempione 28, 20017 Rho (MI), which is also easily accessible from the city center by the M1 red subway line. For all three days of the event's duration, that is, Friday, Nov. 24, Saturday, Nov. 25 and Sunday, Nov. 26, the opening and closing times will be the same, from 9:30 a.m. until 7 p.m.
At MAFRA, the culture of detailing goes on stage
In a context like Milano AutoClassica, made up of great enthusiasts and lovers of beauty, there could be no lack of MAFRA with #Labocosmetica, the product line through which it is possible to refurbish even the dullest of bodywork and the most dilapidated of interiors. Two expert car detailers will perform real demonstrations and explain in detail how these professional products can rejuvenate the appearance of a historic car, acting on bodywork decontamination, cleaning and polishing, nanoceramic protection etc.
Over the course of the event, detailers from the #Labocosmetica division will be on hand to give the exhibitors of the most representative cars a beauty treatment to increase theirgloss effect, making the bodywork silkier to the touch and giving special shine to parts such as windshields, wheels and wheels. The procedure is carried out with the professional products with low environmental impact.
This activity testifies to MAFRA's commitment to promoting the specialized detailing service, a cutting-edge discipline in car care, which can become an important business opportunity, in a market, such as the classic car market, that has more and more enthusiasts looking for professional solutions for the maximum care of their vehicles. MAFRA in this is the main ambassador in Italy regarding the diffusion of detailing.
MAFRA, the car wash is served
All MAFRA-specific products will be available for purchase directly at the booth. For those who then want to take advantage of the event to perform a thorough cleaning of their car, MAFRA will provide a service at the fair with particularly advantageous conditions. The washing will be done with professional waterless products with low environmental impact, ISO 14001 certified.
MAFRA at Milan AutoClassica
Run to discover all the new MAFRA products that make your historic car unique! We look forward to seeing you inside the MAFRA space: Hall 22 - Stand P27-R28
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