Published on: 06/10/2023 Updated on: 20/02/2025

Mafra in Bucharest for Auto Show & Accessories 2023

Mafra is present at the Bucharest Auto Show & Accessories 2023 with its comprehensive offer, full of novelties, dedicated to washing professionals.

The Auto Show & Accessories 2023 in Bucharest, scheduled for Oct. 10-15, celebrates its 20th edition this year with a new format and unprecedented events.

We at Mafra could not miss this event, bringing our range of quality products developed in our research laboratories.

A comprehensive review

The event is held in the halls and outdoor spaces of Romexpo, the city's fairgrounds, covering an area of 25,000 square meters.

On display are modern cars, including hybrids and electrics, as well as classic and off-road cars.

Special spaces are reserved for commercial vehicles, trucks, trailers and motorcycles, scooters and bicycles.A dedicated section also houses car parts and accessories, audio systems, navigation systems and car and motorcycle tuning kits.

The Auto Show & Accessories is complemented by the presence of service, painting and car wash machinery companies: this is where Mafra is the undisputed star.

Lectures, workshops, competitions, driving and drifting demonstrations are planned on the days of the event in the outdoor fairgrounds.

Important appointment

The Bucharest Auto Show & Accessories is part of a market that has become significant in Europe today: 128,000 cars were sold there in 2022.

Romania is also important as a manufacturing country: in the European Union it ranks 7th, with 510,000 cars produced by 2022, ahead of Italy (473,000).

The most successful model is the Dacia Sandero, the third best-selling car in 2022 at the continental level with more than 162,000 units.

In Italy, the Sandero was the fourth best-selling car in 2022, with 34,000 units.

Mafra novelties at the Bucharest Auto Show & Accessories 2023

The Bucharest Auto Show & Accessories 2023 is an opportunity to also present to the Eastern European market our Best Selection. Ideal for all washing systems, even the oldest ones, Mafra's Best Selection is composed of the references most in demand by washing centers.

This line features a long-lasting fragrance for an even more pleasant washing experience. The label of each product bears a specific color that serves to indicate its intended use: Black for prewash, Green for foaming products, Yellow for shampoo, Blue for Drying Agents, Orange for waxes and, finally, Purple for Unika Line.

The latter is the Mafra line dedicated to the professional who seeks maximum performance from dedicated washing products. A line that stands out in terms of performance, shine, compatibility, fragrance and safety.

Also presented in Bucharest is the revolutionary foaming program. Designed for those who want to renovate their self-service box facilities, this special program makes it possible to add a state-of-the-art foaming washing system that provides a new washing experience for customers.

It takes only 3 hours to equip the self-service washing system with a special lance to deliver the foaming pre-wash making the system modern, enticing and winning.

Mafra's car care offerings.

At the Bucharest Auto Show & Accessories 2023, our dedicated DIY products also cannot be missed, starting with the Hobby Line, the best solutions for car washing, to the Maniac Line, the high-performance product line designed for true car care maniacs.

Also presented at the expo is Geyser 2.0, the new version of Mafra's professional steam cleaner. Revamped in all its functions, Geyser 2.0 allows the use of dry steam, wet steam, foaming cleaner, and vacuuming of liquids and dust.

A product dedicated to professional washers and detailers a superior cleaning experience.