Published on: 07/03/2012 Updated on: 18/02/2025
The MA-FRA paddock is waiting for you among the shelves of large retailers: you can, in fact, finally find inside large shopping centers the collection of car care products from the Milanese company. As is its style, however, MA-FRA is not only intent on filling a shelf...
The passion for the car from the Lombard company thus inaugurates a new approach to distribution, born from the exclusive search for solutions closer to you and your needs. Decades of experience in the car wash sector, a market where MA-FRA is an absolute protagonist, to bring car cosmetics to the counters of the best hypermarkets in the territory, to meet the needs of everyone, from the most distracted user to the most demanding customer.
A new concept of the sales space, a more interactive and direct approach thanks to the MA-FRA paddock. A small corner of the track inside the store, a place where you can ask expert technicians for information, inside the test area where products will be used right before your eyes.
All this is not a project: it is a reality....
MA-FRA is already running at the Brianza Shopping Center, inside the "Carrefour Planet" Hypermarket in Paderno Dugnano, as at the "Milanofiori" Shopping Center, with its own stand among the shelves of the "Carrefour Planet" Hypermarket in Assago. Soon it will also light its engines in the "Fiordaliso" Shopping Center in Rozzano between the aisles of the Iper...
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