MA-FRA's innovative solutions at Bricoday 2017

On the occasion of Bricoday, the event attended by the leading companies of the specialized distribution, MA-FRA presents the latest innovations for its product lines dedicated to car care, DIY and pet care.

Milan, September 20-21, 2017 - MA-FRA, a company with more than 50 years of experience in the detergent sector, was present again this year with its own stand at Bricoday, the event dedicated to the brico-garden supply chain now in its 10th edition. With over 4,500 visitors and more than 200 exhibitors, the 2016 edition decreed the definitive success of the event, which was also achieved thanks to the interesting conference program that characterizes the event every year.

For MA-FRA, Bricoday was an opportunity to present the latest innovations dedicated to the specialized distribution channel, particularly suitable for those who like to try their hand at "do-it-yourself." Not only products for car care and maintenance, but also for furniture cleaning and fabric protection, as well as solutions from the "Pet" line dedicated to pet owners.

As for car care and maintenance, MA-FRA offers Still-Flu radiator fluid, characterized by a triple action (antifreeze, coolant and antioxidant) and now available in 4 versions (Yellow, Red, Green and Blue) suitable for every type of car; for an always well scented environment, on the other hand, there is Fantasie D'Elisir, a line of elegant essences with 6 unique fragrances, capable of maintaining its effectiveness for up to 36 hours. New for the Garden Line is Idrostop spray, a special solution that makes any fabric waterproof, making it resistant not only to water but also to oils. Finally, three interesting novelties for the Pet Line as well: Disabituante, Flash Tessuti and Lavapavamenti Antiodore agli Agrumi. Three products designed to make the presence of animals in domestic environments more and more pleasant.

• To avoid unpleasant surprises in the car, it is important to use a radiator fluid that can guarantee its efficiency at different operating temperatures. MA-FRA offers Still-Flu, a product suitable for every season with a triple action: antifreeze down to -20°C, coolant up to + 110°C and antioxidant. The use of Still-Flu has an anti-corrosive function on mechanical parts and does not create scale and corrosion. It does not evaporate, and its strong cooling capacity at high temperatures ensures excellent reliability and durability of the engine. Thanks to the special Alu-Safe treatment, the product is able to maintain its efficiency for a long time: 250,000 km of operation or 5 years in the cooling system. Suitable for all types of engines, including the latest generation of aluminum engines, Still-Flu isavailable in 4 versions (Yellow, Red, Green and Blue) to meet the specifications of major manufacturers.

• Protecting the fabrics covering the cushions of sofas or lawn chairs that remain in the garden, as well as the tents of gazebos, is a very useful operation to avoid having to take them down and store them indoors every time it rains. For this MA-FRA offers Idrostop, a spray product that can make any fabric waterproof. Simply apply Idrostop to the entire fabric surface and wait 1 hour to ensure its waterproofing to any type of water-based fluid; if you leave the product on for 12 hours, the fabric will be protected even from oil-based liquids. The duration of the waterproofing effect depends on the use of the fabric: from a minimum of 3 months, if subjected to daily weathering and saltiness, to a maximum of 10/12 months, if it is applied to a coating that is stored in a closed place. Idrostop can also be used to protect car seats and floor mats, as well as the convertible top, but it can also be applied to surfaces such as ceramics, plastics, and aluminum, making them perfectly water-repellent.
• A well-scented environment helps to live better. That's why MA- FRA offers Fantasie di Elisir, a line of elegant, super concentrated and refined essences with long persistence, capable of releasing a truly unique fragrance based on pure essential oil. Suitable for any environment, the fragrances can be used in the home, office, hotel and anywhere you want to add a touch of freshness and good smell. The fragrances can neutralize any odor and have a guaranteed shelf life of at least 3 days. With very rich top, middle and base notes, they enable unique olfactory sensations.

With 6 different fragrances, it is easy to find the one that suits your taste:

• Musk-White Musk with notes of bergamot, jasmine and base notes of white musk and cedar;
• Spicy-Oriental Spa based on rose and Ylang Ylang and base of vanilla and Patchouli;
• Floral-Iris Bloom with iris and Ylang Ylang and base of raspberry and vanilla;
• Fresh and Sparkling-Fresh Lime based on grapefruit and lime, enhanced by heart notes of jasmine and gardenia, with base notes of musk and vanilla;
• Balsamic-Green Forest with top notes of maritime pine and eucalyptus, heart of hawthorn and bottom notes of bergamot and mint;
• Navy-Blue Ocean with marine and ozonic notes enriched with vetiver, bergamot and amber.

• Many pet owners (especially of puppies) know how important, but also difficult, it is to teach their four-legged friends to soil only in the right place. MA-FRA is responding to this need with a new innovation: the Disabituante, which cleanses and sanitizes while helping the owner educate the dog, deterring him from soiling where it is not allowed. The new MA-FRA Disabituant is easy to use. Just a few sprays are enough to mark all home environments off-limits, but it can also be used outside the home. It also does not stain, is harmless to pet and people, and can effectively remove urine odor.

• With dogs and cats in the house affection and fun are assured, but so are hair, footprints, stains on sofas and fabrics and...odors that are not always pleasant! To solve this problem, MA-FRA launches the innovative Flash tessuto Pet: ideal for dry cleaning all types of upholstery in fabric, leather, velvet and Alcantara®.Its revolutionary formula allows, without wetting, to quickly and effectively remove the most stubborn dirt. Flash Pet fabrics guarantees the "Odor Stop" effect, which can permanently eliminate all bad odors. Extremely easy to use, Flash pet fabrics comes with a practical brush holder, which enhances the product's performance. 
• Pet line HOME is enriched with a new product for cleaning home floors. The citrus odor-free, ammonia-free floor cleaner is ideal for quickly and effectively degreasing any type of floor without waste or effort. Thanks to its special formula, it acts quickly, removes dirt and radically neutralizes all kinds of bad smells, respecting the delicate sense of smell of animals and releasing only a pleasant, fresh citrus scent into the air.

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