Published on: 18/11/2019 Updated on: 20/02/2025
Milan AutoClassica 2019, Mafra at Hall 22 Booth N13-P14
Milano AutoClassica 2019 closes the Italian season of events dedicated to classic cars. From November 22-24, collectors will gather in the halls of Fiera Milano Rho, and we at Mafra will be present with our booth. Detailers from the #Labocosmetica Team will perform live car detailing demonstrations.
It starts on Friday, November 22, when the doors of Milano AutoClassica 2019, the event dedicated to vintage vehicles now in its ninth edition, will open. Collectors and enthusiasts will gather in the Lombard capital for the last event of the year. The event is becoming increasingly international thanks in part to its partnership with Retro Classic in Stuttgart, the world's largest classic car show.
As emphasized by the organizers, "the show offers a large display of cars for all tastes and from all eras, from the most iconic classics to the most sought-after Youngtimers to the unique pieces that will make tomorrow's history, offered for sale by the industry's leading players."
Many events are planned over the 3 days, starting with the auction organized by the prestigious Wannenes Auction House, which will be beating out an exceptional selection of historic and collectible cars and motorcycles. Up to the Ferrari event to be held in the Lounge of Milano AutoClassica: 8 beautiful Ferraris, all in different colors, none red.
Of course, Mafra will be a protagonist both as an exhibitor and as a sponsor of the various events planned at Milano AutoClassica 2019. Needless to say, an opportunity not to be missed for all of us enthusiasts!
Mafra partners in the main initiatives of Milano AutoClassica 2019
In addition to sporting a noteworthy Stand, at Milano AutoClassica 2019 Mafra will also be the protagonist of a series of initiatives. Mafra kit for those who buy one of the lots auctioned by Wannenes Auction House.
Brand new at Milano AutoClassica 2019 will be an auction organized by the prestigious Wannenes Auction House, which will be beating out an exceptional selection of historic and collectible cars and motorcycles. To all collectors who win one of the lots for sale, Mafra will offer a special kit containing a number of products. Last Touch, the quick and easy-to-apply liquid wax that provides a mirror-effect shine, combined with a microfiber cloth for proper application.
The best in car care for every car at the Mafra Stand!
Come and visit us at Milano AutoClassica 2019, we are waiting for you at Hall 22 - Stand N13-P14! You will be able to admire the latest innovations to take the best care of your 4wheels, without neglecting any detail. Attend live demonstrations to find out how to apply products directly from the expert hands of our Detailers and, why not, learn the tricks. In particular, for cleaning all the exterior parts of the car, the Regénera range is depopulating among car care enthusiasts. 3 Kits, easy to use, containing in a single package all the products needed to make any surface shine again.
The Kit Regénera Headlights designed to restore shine to headlights that tend to yellow over time, ruining the appearance of the car and especially worsening the efficiency of the lights during night driving.
The Kit Regénera Bodywork to renew the surface of the car and effectively remove smog, ferrous and insect residues, ensuring truly deep cleaning.

The Regénera Cerchi Kit to remove any contamination from alloy wheels, keeping them shiny at all times
#Labocosmetica takes care of the Ferraris on display in the Lounge at Milano AutoClassica 2019
If you're a motor enthusiast, you really can't miss the Lounge at Milano AutoClassica, the scene of a major exhibition of fine cars: 8 iconic Ferraris, all different colors and none of them red, from private collections. And it will be the #Labocosmetica professional Detailers who will take care of the aesthetics of these prestigious cars, giving them an accurate and exclusive beauty treatment. Mafra also protagonist in the Private Area, the largest exhibition in Italy
Milano AutoClassica 2019 boasts Italy's largest exhibition of cars offered for sale directly by private individuals. And it is precisely here that Mafra will be a protagonist, offering owners special display signs emblazoned with the company's colors, on which to display the technical specifications of their cars.
All information on admission times, tickets and how best to reach the exhibition space is available on the event website.
#Labocosmetics for those who demand the best for their car
At Milano AutoClassica 2019 we will show you up close the "top" for the care and maintenance of your beloved car. It's #Labocosmetica, a line of products specifically for Car Detailing that represents a true beauty treatment for any vehicle, allowing you to restore it to its original splendor. Among the products on display, you will find the newest ceramic coatings, a revolution in paint protection:
- #HPC, featuring a special formulation that makes it weatherproof and UV resistant, provides anti-static and dirt-repellent capability that will keep your car clean for a long time
- #SAM, due to a higher chemical component, applying this coating to the car is even easier, thus achieving an excellent balance between physical protection and hydrophobic performance
During Milano AutoClassica 2019, at the Mafra Stand (Hall 22 - Stand N13-P14) you will also be able to purchase all our products directly. We would like to remind you that they are also on sale at www.mafra.shop, our e-commerce portal, and at the best car and motorcycle accessories dealers, as well as in the channel of large specialized retailers.
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