Published on: 25/11/2025 Updated on: 26/11/2025
Mafra confirms its presence at the India Clean Show, scheduled from November 26 to 28, strengthening a path built in India for more than 10 years. A strategic appointment that strengthens the dialogue between Italian know-how and one of the largest, most dynamic and complex markets in the world.
The interest shown by Indian professionals confirmed a clear truth: cleaning in India does not simply require stronger products, but dedicated lines designed to respond specifically to an articulated set of environmental, operational and cultural criticalities. Mafra interprets this scenario through a structured portfolio of vertical solutions, each designed to address precise problems and real application contexts. This ecosystem also includes the Problem Solving Line, one of the Mafra lines designed to intervene in particularly complex situations where traditional cleaning is not sufficient.
A complex market made up of real challenges
India is not just a nation of more than 1.4 billion people. It is an ecosystem with climatic conditions, habits, and operating contexts that generate specific problems: extremely contaminated surfaces, persistent organic residues, accumulations of grease, mineral dust, smog, and industrial fouling.
Mafra has been present in the subcontinent for more than 10 years, initially through the automotive world and today increasingly playing a leading role in General Cleaning, Ho.Re.Ca. and Industrial. A path that in 2018 marked a decisive strategic step with the opening of the production plant in Pune, to manufacture products on site with Italian formulas and European standards, guaranteeing truly effective and calibrated solutions for the Indian market.
Some of the issues Mafra faces in India
- Urban decorum and compromised public surfaces
It is not a single problem, but a sum of factors that deteriorate walls, floors, stairs and facades: dust, smog, organic residues and, among them, paan and spitting stains, typical of some local customs. A combination that requires specific cleaners, powerful descaling agents, and targeted formulas for the aesthetic and functional restoration of surfaces. - Dust and Traffic Film
Highly trafficked roads, open construction sites and extreme environmental conditions generate a compact layer of dirt that bonds to the surfaces of vehicles, buildings and infrastructure. Dirt becomes part of the material if not treated with technical and performance products. - Grease and food residues in the Ho.Re.Ca. sector
Indian cuisine, rich in spices and oils, results in heavy accumulation of charred grease, especially in hoods, ovens and work surfaces. Added to this is the need for increasingly high hygiene standards for hotels and restaurants that want to compete internationally. - Growing industrial areas and construction sites
Cement residues, mechanical oils, rust and heavy dirt are part of the daily routine in growing factories and infrastructure. Cleaning here is not just about aesthetics, but operational efficiency and safety.
Problem Solving Line: cleaning means solving
Mafra's Problem Solving line was created for exactly this: not to cover up dirt, but to intervene at the root of the problem, with technical solutions designed for critical situations, capable of restoring surfaces and environments even in extreme contexts.
An approach that transforms cleaning into a concrete tool for managing, enhancing and maintaining facilities.
The winning strategy: Italian Formula, India Production
The Mafra model is based on a concrete balance between qualitative excellence and direct presence on the ground, made possible by the production plant opened in 2018 in India:
Italian Formula - European Standard - India Production
Research and development remain in Italy, in compliance with the strictest European regulations, while production is carried out in the Mafra plant in Pune, ensuring competitiveness, availability and perfect adherence to the needs of the Indian market.
Some of the Mafra solutions featured at the India Clean Show 2025
HOUSEKEEPING LINE
Dedicated solutions for the cleaning and hygiene of public and private environments, where deep cleaning, safety and ease of use become prerequisites for maintaining healthy and tidy spaces.
Eco Rapid: Intelligent and adaptive multi-surface cleaner, designed to intervene quickly on different materials, reducing intervention time and ensuring a uniform result.
Lindo: Multi-surface cleaner for hard surfaces and glass, ideal for daily cleaning of professional environments.
Bathi Clean: Sanitizing bathroom cleaner for daily use.
Bathi Pro: Intensive descaler for removing stubborn limescale.
Pro Descaler: Highly effective gel descaler against hard stains and limescale.
Sano WC: Toilet cleaner for daily use.
Forte WC: Deep and intensive toilet cleaning.
Fibrax: Shampoo for carpets and rugs.
Oxy Boost: Active oxygen stain remover for difficult stains.
KITCHEN LINE
Line designed for the Ho.Re.Ca. sector, ideal for removing charred grease and food residues.
Detergrill: Heavy-duty degreaser and decarbonizer for grills.
Kitchen Force: 3-in-1 cleaner for kitchen surfaces, floors and countertops.
SafetyClean: Safe degreaser for aluminum surfaces.
Power Foam: Alkaline defoamer for ovens and hoods.
Steel Wash: Deep cleaner for stainless steel.
Shinox: Protective polish for metal surfaces.
Scale Out: Multi-purpose acid descaler.
Power Wash: Concentrated detergent for dishwashers.
Magic Rinse: Liquid anti-halon rinse aid.
Verso: Multi-surface cleaner.
Mr Dish: Manual dishwashing detergent.
FLOOR CARE LINE
Professional solutions for high-intensity floors.
Daily Clean: Floor cleaner for routine maintenance.
Deep Clean: Deep cleaning for stratified dirt.
Alkasolv: Solvent degreaser for industrial floors.
Floorex: Heavy-duty floor degreaser.
INDUSTRIAL LINE
Heavy Metal Acid: Removes rust and maintains metal surfaces.
Heavy Metal Alkaline: Heavy duty metal degreaser.
TRAIN & HEAVY VEHICLES
Acid Rail: Deep cleanser and descaler for rail surfaces.
Alkarail: Detergent degreaser for trains.
Alkafoam: Heavy-duty vehicle cleaner.
Truck & Bus Cleaner: Heavy-duty vehicle exterior cleaning.
CementOut: Cement residue removal.
Pro-Degreaser: High-intensity solvent degreaser.
ALL PURPOSE CLEANING
Jolly Cleaner: Multipurpose cleaner.
Jolly Degreaser: Multipurpose degreaser.
HEALTHCARE & ASSISTED LIVING
Pan Wash: Detergent for professional poultry washers.
he future of cleaning in India speaks Italian
Mafra continues to invest in innovation, effectiveness and concrete solutions for a market that demands results, not promises. Its mission is to bring value, expertise and reliability to Indian professional cleaning.
👉 To find out about all the new products, visit us from November 26-28 at India Clean Show - Hall 6, Stand H46.
The Mafra team will be ready to show you how to turn critical issues into real solutions.
