MA-FRA at Milano AutoClassica 2025

Published on: 20/11/2025 Updated on: 21/11/2025

A meeting of people, automotive stories and car care

November 21-22-23 - Fiera Milano Rho - Hall 16 - Stand G14

Milano AutoClassica is a peculiar fair.
It is not just a car show: it is a place where you can breathe a different dimension, almost suspended, where automotive past and present dialogue without clashing.
You enter for a curiosity, for a beloved brand, for a timeless model... and you find yourself, without realizing it, slowing your pace. To observe, to listen, to discover.

In this rich context, MA-FRA will bring a simple and genuine approach: to show how car care can be understood without technicalities, shared, told naturally.
The booth will be a relaxed and down-to-earth gathering place designed for those who want to understand and not just look.

An edition that celebrates great stories

The official press release describes a full-bodied edition indeed.
Milano AutoClassica 2025 will host brands that have defined entire imaginations: Bentley, Rolls-Royce, Ferrari Classiche, Porsche Club Italia, Lamborghini Club Italia, McLaren, Corvette at its debut, BMW Club Italia... and then museums, federated clubs, historical registers.

It is a mosaic of different worlds coming together: collecting, preservation, the search for original parts, the passion for philological restoration, modern tuning, the culture of rallies.
Each finds its own space, its own language.

This year the calendar is dense with important anniversaries:

the 30th anniversary of the Ferrari F50, a symbol of Maranello's most extreme soul;
the 20th anniversary of the Ferrari FXX, a track laboratory that redefined the very concept of the supercar;
the 60th anniversary of the Rolls-Royce Silver Shadow, an icon of British elegance;
the 70th anniversary of the Lancia Aurelia B24 Spider, a masterpiece that marked an era;
the 70th anniversary of the Mercedes 190 SL, the car that conquered America.

Rounding out the picture are talks, photo exhibitions, the ASI World, and the MAC Next Generation Hub dedicated to contemporary car cultures.
A place where old and new generations find a common language.

FedePerlam - two days of stories, questions and self-experience

FedePerlam 's presence at the booth on Friday, Nov. 21, and Saturday, Nov. 22, adds that touch of spontaneity that often makes all the difference in such an intense fair.
The most interesting thing about him is not just what he shows in the videos, it's how he shows it.
He has a natural talent for making a passion that, at times, can seem technical or distant, close.

He doesn't come to do "the show":
he comes to be there.
To talk about cars as he would with a friend, to compare notes with those who share his same curiosity, to tell the behind-the-scenes story of a preparation or a project, to laugh about some unforeseen event that happened along the way. Those who pass by the booth will be able to exchange a few words without formality:
a comment, a question, an opinion on Maniac Line® products, or perhaps a comparison on the best way to take care of your car.
And all this will happen with that naturalness that makes the fair more human, more real

Live demo on FedePerlam's Porsche - an easy way to really understand

One of the most interesting and lively parts of the MA-FRA booth will be watching live demonstrations performed directly on FedePerlam's Porsche 997 GT2.
They are not meant as stage performances, but as moments where you learn by watching experienced hands at work.

Our exeprts do not have a script: they follow the car, read the surfaces, choose products based on actual conditions, and calmly explain each gesture.
Their goal is not to impress, but to make people understand the "why" of things, that extra detail that often makes all the difference.

Many visitors come with simple but basic questions:

"Where do I start to take care of my car?"
"How do I know what the right product is?"
"What is really needed and what is superfluous?"

These are common doubts that can stall those who are approaching detailing for the first time.
Our experts are there to do just that: to listen, to simplify, to untangle technical complexity without making it heavy-handed.

They have the ability, which in the eyes of visitors seems almost natural, to turn a professional range like Labocosmetica® into a clear and logical path, explained with that helpfulness that avoids embarrassment, fear or the feeling of "not being up to it." It is a human, reassuring approach:
a gentle guide inside a world that, from the outside, may seem complicated.
And seeing all this applied directly on a real car, with its surfaces and experiences, makes the experience much more concrete and understandable.

The Porsche 997 GT2 by Befuel - when a car has a voice of its own

The 2005 Porsche 997 GT2 prepared by Befuel deserves a chapter all its own.
It is a car that is not just to be looked at: it is felt.

Those who know Befuel know that their approach is not that of "screaming tuning," but that of meticulous care, of reasoned choices, of interventions that respect the original soul without stifling it.

The 997 GT2 is one of those cars that has a definite character:

Is powerful, of course,
But also demanding,
very analog,
Almost "forthright" in the way it conveys feelings.

And perhaps it is this straightforward nature of the car that makes it perfect to show at the show:
lends itself to talking about materials, protection, surfaces and maintenance with a clarity that few modern cars offer. Seeing it up close allows you to grasp the philosophy behind every choice.
And with Befuel behind it, every detail has its own story

Esteticar Italia - the discreet care of cars on display

A trade show like Milano AutoClassica has a rhythm all its own: people pass by, observe, stop; warm headlights illuminate every line; dust settles without asking permission; a hand accidentally placed on it leaves an imprint; an opened and closed hood carries little signs of the day.

And it is precisely in this delicate balance that Esteticar Italia, a team accustomed to working with surgical attention, comes into play.
Many of the cars in the pavilions, including classics, youngtimers, sportscars and one-offs, will be entrusted to them to deal with the constant "stress of exposure."

Their task will be to perform a Labocosmetica® professional waterless treatment, a technique that is perfectly suited to an indoor setting such as an expo.

Waterlessness is a precise and reasoned choice because:

does not use water, so there is no risk of drips, pits, or logistical problems;
protects delicate surfaces, most important on historic cars that often have thin paint or original details that cannot be abused;
eliminates dust, fingerprints and passing marks that inevitably accumulate during such a busy event;
enhances performance under artificial lights, bringing out color, depth and brilliance in a natural way.

But what is really striking is not the result, that is almost taken for granted, but the way the result is achieved.

It is a work that does not seek attention, and that is precisely why it wins it.
There are no scenic splashes, no blatant movements: there is simply a willingness to leave each car better than it was found.

A quiet intervention that restores shine without disturbing, that knows how to fit respectfully within a fair so rich in history and value. And at the end of the day, when you approach a freshly treated car, that little extra veil of shine tells a lot about the way they work:
a perfect balance of technique, discretion, and passion for surfaces that deserve attention

Enaip Lecco - students learning with real cars

Among the many activities of Milano AutoClassica, there is one that often surprises the most attentive visitors: the presence of the students of Enaip Lecco, directly engaged in the care of the cars of the Lounge and the "Queens" of the Entrance, that is, some of the most representative and valuable cars of the entire event.

It is not a token role, nor a demonstration exercise.
It is real work, on real cars, in a context that requires concentration, delicacy and a great sense of responsibility.

Accompanying them is Marco Bassini, a Labocosmetica®-certified detailer and coachbuilder, a professional who has made precision and attention to detail his signature style.
Marco does not impose a method: he conveys it.
And he does so with that rare balance between technique, empathy and the ability to build trust.

For the children, this experience is much more than an off-site workshop.

This is the first opportunity to confront surfaces that tell stories:
original paint that has never been touched up, chrome plating that has spanned decades, leather that has seen entire generations of owners.
Materials that cannot be treated "by feel," but require study, observation and a sure hand.

Here, there is no room for haste:
every step, even the simplest, such as a cloth passed over the door stop, becomes a gesture that educates precision.

Why is this activity so important?

For at least three reasons:

1. They learn the value of responsibility.
When they entrust a student with cars of high historical or economic value, something happens: a different, more mature awareness is born.
They understand that every imperfection avoided is a success, and that every distraction has real consequences.

2. They put into practice what they have studied.
Not on teaching panels, not on "expendable" cars, but on selected specimens that deserve respect.
It is a huge leap forward in their education.

3. They come into contact with a professional world that thrives on attention and method.
Detailing is not just "cleaning well": it is understanding materials, listening to surfaces, predicting product reactions.
And this approach finds fertile ground in students' curious minds.

The most beautiful aspect?

Seeing them grow, literally, from one car to the next.
A cloth gripped with more awareness, a more controlled movement, a gaze that learns to "read" the surface.
And then the ultimate satisfaction: seeing the cars on display, ready to welcome visitors, knowing that you have truly contributed to their beauty.

It's a small piece of a larger, but significant, educational journey.
Because it teaches that respect for a car is also respect for those who built it, those who cared for it, and those who watch it today. And in a world that runs very fast, this kind of teaching has special value.

Bruce Garage - the Piazza Affari rally, but with the roof of the fairgrounds overhead

One of the most characteristic corners of the entire event will be right in front of the MA-FRA booth, where Bruce Garage, a youtuber and expert on classic and youngtimer cars, will recreate the magic of the famous Piazza Affari gathering.
Those who frequent Milan know that it is much more than just a gathering: it is an almost ritualistic moment, where enthusiasts of all ages bring what they really love.

Bringing it inside the fair means importing that same spontaneous and sincere atmosphere.

Bruce Garage has a gift for being able to tell the more human side of cars.
Watching the Piazza Affari gathering inside the fairgrounds is a bit like watching the city enter the halls: it reminds you that the automobile is, first and foremost, a popular culture, a shared language.

What's new you'll find at our booth

🔵 Labocosmetics® - explained without complicating it

INITIO-a ready-to-use prewash designed to dissolve the most stubborn dirt without the need for dilution or complicated steps.
VARIUS-a ready-to-use, practical and versatile universal cleaner useful on so many indoor and outdoor surfaces.
TEXIA-a ready-to-use seat and fabric cleaner that cleans thoroughly without foaming, ideal for quick, controlled interventions.
IGEA-an innovative, ready-to-use cleaner perfect for reviving dull or graying interior plastics.
FREE + RENOVA--a combination that works deeply on contaminated, wrapped or PPF-protected surfaces, restoring them to their natural shine.
TPR-a regenerative coating for exterior plastics that restores color and tone for a long time, without the use of pigments or dyes.
LIMPIA-a specific cleaner for PPF and Wrap, designed to refresh and revitalize protective films dulled by time.

⚫ Maniac Line® - for enthusiasts who don't want to complicate themselves

LEATHER CLEANER-a foaming cleanser designed to clean leather deeply but gently, perfect even on perforated or sensitive surfaces.
WET COAT - a super-quick hydrophobic protection: you spray on the wet car, wait a moment and rinse. In seconds the car becomes shinier and more slippery to water.

🔴 MA-FRA - the daily classics

Idrowash-an easy-to-use foaming detergent for quick, fragrant washes, perfect for everyday cleaning.
MA-FRA SODA-the soda-inspired cellulose perfumer designed to give a pop and light touch to the interior.
Harya-a sleek, minimalist scented rubber perfumer to be placed on the air vent for discreet, continuous diffusion.
MistyScent - an interior and fabric spray that refreshes the environment with pleasant and immediate fragrances.
Fantasie d'Elisir - long-lasting premium scenters with essential oils and a more refined design for those who like a carefully detailed interior.