Published on: March 25, 2026 Updated on: March 25, 2026
Turin, Lingotto Fiere – March 27, 28, and 29, 2026
From March 27 to 29, 2026, the Lingotto Fiere in Turin will once again become the beating heart of Italian automotive culture with the third edition of AMTS – Auto Moto Turin Show. And this year, among the highlights of the exhibition space, is Mafra, which will showcase the full range of its products to the general public: MA-FRA, Labocosmetica, and Maniac Line.
Three days of engines, live entertainment, and innovation. Three brands, one passion: car care at its finest.
AMTS 2026: The biggest auto show of the year
The third edition of the Auto Moto Turin Show promises to be even more ambitious and spectacular. Organized by GL events Italia, the event will take place across more than 90,000 square meters of indoor and outdoor space, thanks to the opening of the historic Lingotto Pavilion 2—the legendary former FIAT Press Room—which joins the Oval and Pavilion 3.
The numbers speak for themselves:
- Over 1,500 vehicles on display
- More than 200 companies and exhibitors
- Three days straight from 10:00 a.m. to 7:30 p.m.
- Exciting shows featuring Masters of Dirt, drift taxis, trial riding, and freestyle motocross
- ETT – Expo Tuning Torino, 13th edition, featuring the “Be bETTer” competition judged by a European jury
- Sections dedicated to supercars, classic cars, JDM cars, American cars, restomods, and motorsports
An event designed not only for seasoned enthusiasts, but also for families, young people, and anyone who wants to experience the world of cars as an immersive and cultural journey.
Mafra at Lingotto: Three Brands, One Vision
For over 60 years, Mafra has been synonymous with quality in car care and protection. With its presence at AMTS 2026, the company reaffirms its role as a leading technical partner for the Italian automotive industry, showcasing the full range of its three product lines to the general public in Turin.
MA-FRA – Everyday Excellence
The company’s historic brand is bringing its most popular products and the most anticipated new releases of 2026 to the booth. Highlights include:
- Idrowash — an ultra-foaming cleaner for pressure washers and foam guns, designed for maximum effectiveness on cars, motorcycles, RVs, and outdoor surfaces
- Fantasie d’Elisir — a line of air fresheners that has reinvented itself with premium packaging and fragrances inspired by high-end perfumery, perfect for cars, homes, offices, and showrooms
- MA-FRA SODA — a line of cellulose air fresheners featuring a “lifestyle” design inspired by canned drinks, available in Berry Pop, Sprite Blast, Forest Tonic, Fresh Wave, Tropicool, and Vanilla Fizz
Labocosmetica – The line designed for detailing professionals.
The Labocosmetica line is the go-to choice for detailers, auto body repair shops, and advanced enthusiasts. At the AMTS 2026 booth, you’ll have the opportunity to get an up-close look at the most sophisticated solutions:
- INITIO — pre-wash decontaminant for removing the toughest dirt
- VARIUS — a highly versatile all-purpose cleaner suitable for all surfaces
- TEXIA — a specialized treatment for fabrics and carpets
- IGEA — a regenerating agent for matte-finished interior plastics
- LIBERA + RENOVA Cycle — the sequence designed for surfaces protected with films, wraps, and polymer coatings
Maniac Line – The line for car care enthusiasts
For those seeking professional-grade results with the ease of use of a consumer product, Maniac Line is the answer. New Maniac products on display at AMTS:
- Leather Cleaner — a specialized cleaner for leather surfaces with a self-pressurizing foam dispenser
- Wet Coat — a SiO₂ spray sealant that is applied to a wet car, rinsed off after just 10 seconds, and provides up to two months of water-repellent protection against rain, smog, and UV rays
- Maniac Obsession — the premium car air freshener that brings a scent experience inspired by luxury perfumery into your car
Live demos and technical training: the booth is a workshop
As is customary at Mafra trade shows, the exhibition space will be more than just a product showcase. The booth will serve as a hands-on workshop, featuring live demonstrations on actual vehicles. Visitors will be able to attend practical sessions on:
- Professional polishing techniques for various types of paint and finishes
- Removal of scratches, swirl marks, and signs of wear through paint correction processes
- Cleaning and treatment of interiors, plastics, leather, and fabrics
- How to choose the right product based on the type of surface and the desired result
- Practical tips for keeping your car looking its best over time, from beginners to expert detailers
Whether you're a professional in the industry, a retailer, or simply an enthusiast, you'll find answers to your questions directly from the experts at Mafra.
Why you shouldn't miss it
AMTS 2026 isn’t just a trade show—it’s where the world of motors becomes a total experience. And the Mafra booth is where that passion translates into method, technique, and exceptional Made in Italy products.
📅 Dates: March 27–28–29, 2026
📍 Location: Lingotto Fiere, Via Nizza 294, Turin — Halls 2, 3, and Oval
🕙 Hours: 10:00 AM – 7:30 PM
🎟️ Tickets: available online at Vivaticket
We look forward to seeing you at the Mafra booth: come experience the future of car care firsthand.
Follow Mafra on social media and at mafra.it to stay up to date on all the latest news about AMTS 2026.
