11 Luglio 2026
Mafra Channel
  • Washing
    • Bodywork
    • Car wash
    • Rims and tires
    • Glasses
    • Decontamination
    • Gaskets and plastics
    • Engine
    • Nautica
    • Animals
  • Interior cleaning
    • Fabrics and carpeting
    • Leather
    • Plastics
    • Glasses
    • Kitchen
    • Sanitizers
    • Perfumers
  • Polishing
  • Car Detailing
    • Maniac Line
    • Equipment
  • Collaborations
  • Offers
  • Events
  • Training
    • Detailing School
    • Maniac Line Training
  • Mafra Shop
No Result
View All Result

Trendings:

  • Washing
  • Decontamination
  • Interior cleaning
  • Leather
  • Perfumers
  • Fabrics and carpeting
  • Glasses
  • Washing
    • Bodywork
    • Car wash
    • Rims and tires
    • Glasses
    • Decontamination
    • Gaskets and plastics
    • Engine
    • Nautica
    • Animals
  • Interior cleaning
    • Fabrics and carpeting
    • Leather
    • Plastics
    • Glasses
    • Kitchen
    • Sanitizers
    • Perfumers
  • Polishing
  • Car Detailing
    • Maniac Line
    • Equipment
  • Collaborations
  • Offers
  • Events
  • Training
    • Detailing School
    • Maniac Line Training
  • Mafra Shop
No Result
View All Result
Mafra Channel
No Result
View All Result
Home Events

DB Expo 2026: Labocosmetica Brings a Lineup of Brand-New Products to Erba

Francesco Di Florio by Francesco Di Florio
in Events, Car Detailing
126
VIEWS
Share on FacebookShare on Whatsapp

Published on: March 18, 2026 Updated on: March 18, 2026

DB Expo 2026: Where Automotive Excellence Meets Innovation

On March 20 and 21, 2026, Lariofiere in Erba (CO) will once again shine the spotlight on excellence in the automotive care industry with a new, ambitious edition of DB Expo. Following the success of the previous edition, the event reaffirms its status as an international benchmark for professionals in the fields of auto body repair, detailing, and paintless dent repair (PDR), bringing together under one roof the leading innovators in the vehicle care sector.

DB Expo 2026 Labocosmetica Booth

The Event: Three Souls, One Stage

DB Expo 2026 is structured around three key pillars that represent the entire vehicle care industry:

Body Shop – The latest innovations in painting, equipment, and high-efficiency work cycles

Detailing – The art of attention to detail, using the best products and techniques for aesthetic protection

Dent Removal (PDR) – The most advanced technologies for repairing hail damage without repainting

To make this edition even more spectacular, the Polishing Championship will take place in the fair’s central ring: the best detailers from around the world will compete in extreme correction and polishing challenges, putting their technique, speed, and precision to the test in a one-of-a-kind competitive format.

At the same time, the two PDR World Championships will also take place, where the world’s top technicians will compete in precision and speed challenges to repair dents. This program makes DB Expo 2026 the only event in the world where three disciplines come together under one roof.

DB Expo 2026 Exhibition Area

Labocosmetica: The RTU Line Is a Game-Changer

One of the most anticipated new features of this edition is undoubtedly Labocosmetica’s RTU (Ready To Use) line—a family of products designed from the ground up to deliver professional-grade performance without the need for dilution or adjustment. This represents a significant step forward in operational efficiency, designed for those who want consistent, fast, and repeatable results.

Initio – A ready-to-use alkaline pre-wash, ideal for removing surface dirt during the pre-wash phase; easy to apply and suitable for both professionals and enthusiasts.

Texia – The line’s RTU fabric cleaner, featuring exclusive ACTIVBOOST™ technology that enhances penetration between fibers and works where traditional detergents fall short. It is the only alkaline RTU in the line and is designed to provide deep cleaning even without mechanical agitation.

Varius – A high-performance, ready-to-use (RTU) all-purpose cleaner (APC) developed with a new formula that ensures an intense, controlled, and balanced cleaning action. Safe for use on surfaces such as leather, Alcantara, plastics, and panels, without the risk of staining or over-cleaning.

Free, Cleanse, and Renew: The Triad of Deep Care

Alongside the RTU line, Labocosmetica will showcase three products designed for advanced car body care and protective films:

Libera – An innovative concentrated professional pre-wash that falls into the TFR (Traffic Film Remover) category. It stands out for its ability to combine the effectiveness of a traditional TFR with a powerful integrated decontaminating action, reducing the number of steps required and optimizing work time.

Limpia – The specialized cleaner for PPF films and vehicle wraps, which works by capillary action and contains absolutely no harsh ingredients: zero abrasives, zero solvents, zero risks. Its gentle yet effective alkaline formula makes it the only recommended cleaning product for high-value protected surfaces.

Renova – A pH-balanced, highly lubricated shampoo specifically formulated for deep cleaning of PPF and vehicle wraps. Its innovative formula penetrates the micro-pores of the materials, dissolving contaminants and deposits without damaging the surface structure of the films.

Labocosmetica Products at DB Expo 2026

The Big News: The Armorius System by Labocosmetica

DB Expo 2026 will serve as the stage for the global debut of Armorius by Labocosmetica: not just a product, but a complete professional system designed entirely around PPF. This ambitious project stems from the recognition of a gap in the market: most current solutions treat PPF as an accessory to paint, rather than as a standalone technology with its own specific requirements.

The philosophy has been clear from the start: PPF is not paint, and everything related to it—from the film to the coating, and from preparation to maintenance—must be specifically designed for it.

PPF films, the core of the system, are available in three variants to meet every aesthetic need:

Armorius Shine – The glossy, transparent, and water-repellent version, with a water contact angle exceeding 100°. An optically pure film that does not alter the paint but enhances it, while also eliminating the orange-peel effect typical of many films on the market.

Armorius Satin – The satin version, featuring a transparent satin finish with a gloss level between 30° and 35°. Water-repellent and thermally self-healing, its structure conforms to every curve of the bodywork without altering its character.

Armorius Matt – The matte version, featuring a transparent matte finish with a gloss level between 10° and 15°. Designed to preserve the aesthetic appeal of matte finishes without compromising their natural look.

All three films share outstanding technical characteristics: Lubrizol TPU material with a self-healing thermal top coat, mechanical resistance to impacts and scratches, and a multi-layer structure designed to ensure ease of installation, durability, and long-lasting aesthetic appeal.

Specialized coatings, the second pillar of the system, are available in two versions—Gloss and Matt—and are specifically formulated to work on the PPF rather than on the paint. The PPF acts as a mechanical shield, but its surface requires specialized chemical protection to maintain its water-repellency, stain resistance, and appearance over time.

The maintenance system rounds out the package: cleaning products specifically designed for PPF and protected surfaces, such as Limpia and Renova, ensure that performance remains consistent over time, protecting the film from daily wear and tear without ever compromising its functionality.

Finally, Armorius PPF is a certified, traceable, and insurable film: in the event of damage, the policy can cover the cost of restoring the film, making the protection not only physical and aesthetic but also economically sustainable.

 

1 of 12
- +

Don't Miss It

DB Expo 2026 is more than just a trade show: it’s a global ecosystem where innovation meets professional practice. The Labocosmetica booth in Hall 2, Booth A2, will be the place to experience firsthand the products that are redefining industry standards.

Practical Information

Dates: March 20–21, 2026

Location: Lariofiere, Viale Resegone – Erba (CO)

Target audience: Auto body professionals, detailers, PDR technicians, distributors, and enthusiasts

Website: www.dbexpo.it

Don’t miss the most important event of the year in the car care industry. Follow Labocosmetica on its official channels for live updates from the event.

Previous Post

Mafra at Automotoretrò 2026: car care products combining history, passion, and innovation

Next Post

Mafra at AMTS 2026: The world of car detailing takes center stage at the loudest weekend of the year

Francesco Di Florio

Francesco Di Florio

Marketing and Communications Director of Mafra. "Our passion for cars unites us, and here I take you to the heart of our world: from national and international events to the latest product news and the best tips for taking care of your vehicle. Stay with me to discover everything that makes the Mafra universe unique!"

WE ALSO RECOMMEND

#Labocosmetics lands on the magical Goodwood circuit in the UK.
Events

#Labocosmetics lands on the magical Goodwood circuit in the UK.

by MafraBlog
06/06/2018
61st Genoa Boat Show, present with the Wellness Line
Events

61st Genoa Boat Show, present with the Wellness Line

by MafraBlog
13/09/2021
Concorso Eleganza San Pellegrino Terme, 11th stage ASI Circuito Tricolore
Events

Concorso Eleganza San Pellegrino Terme, 11th stage ASI Circuito Tricolore

by MafraBlog
12/07/2023
Three days of passion with experience motorshow
Events

Three days of passion with experience motorshow

by MafraBlog
30/05/2017
MA-FRA protagonist of Milano Autoclassica
Events

MA-FRA protagonist of Milano Autoclassica

by MafraBlog
24/02/2012
Join Maniac Days 2025: the ultimate experience in car detailing with Fede Perlam and Befuel
Maniac Line

Join Maniac Days 2025: the ultimate experience in car detailing with Fede Perlam and Befuel

by MafraBlog
10/04/2025
Next Post

Mafra at AMTS 2026: The world of car detailing takes center stage at the loudest weekend of the year

FOLLOW US ON

Get the best blog articles in your inbox

Mafra Channel

Washing techniques, professional tips, industry innovations and exclusive events-everything you need to know about the world of car care is here. Stay up-to-date on the latest Mafra news, discover secrets and insights for flawless results.

Recent Articles

Supreme Collection Ma-Fra: il car detailing diventa semplice. 10 prodotti pronti all’uso, senza tecnica né complicazioni

Supreme Collection Ma-Fra: il car detailing diventa semplice. 10 prodotti pronti all’uso, senza tecnica né complicazioni

by Francesco Di Florio
10/07/2026
0

“Christmas Song” vince ai Mediastars: il racconto di una collaborazione tra Mafra e OFG, dall’idea alla realizzazione

“Christmas Song” vince ai Mediastars: il racconto di una collaborazione tra Mafra e OFG, dall’idea alla realizzazione

by Francesco Di Florio
25/06/2026
0

Useful Links

  • Mafra Shop
  • Articles
  • Maniac Line Training
  • Detailing School

Follow us

  • ⚠️ ALLARME SPORCO E GRASSO OSTINATO.Olio, smog, traffic film e residui difficili hanno preso il controllo delle superfici.Gli sgrassatori comuni ci hanno provato.Ma quando lo sporco diventa pesante e minaccioso, serve la soluzione definitiva.Serve HP12.🎬 Nel nuovo episodio di MA-FRA Cartoon entra in scena HP12: lo sgrassatore super potente pronto all’uso, studiato per ripristinare le superfici pesantemente sporche su auto, moto, camper, barche, motori, plastiche, cromature e superfici di lavoro.La sua azione sgrassante rimuove grasso, olio, traffic film e residui di smog, riportando pulizia e brillantezza anche nelle situazioni più difficili.Missione completata:✅ Sporco pesante eliminato✅ Vano motore ripristinato✅ Superfici pulite e brillantiQuando lo sporco prende il controllo, HP12 è la soluzione definitiva.👉 Scopri HP12 su mafra.shop#MaFra #MaFraCartoon #HP12 #SgrassatoreMultiuso #CarCare AutoCare
  • Il car detailing non è mai stato così semplice.👌🚀 Dall’esperienza di MA-FRA nel mondo del car detailing nasce Supreme Collection: una linea pensata per chi desidera risultati premium, senza diluizioni, procedure complesse o competenze specifiche.10 soluzioni.Un’unica Detailing Experience.Tutto il piacere di prendersi cura della propria auto con gesti semplici, prodotti pronti all’uso e risultati visibili fin dal primo utilizzo.🚗✨Nessuna diluizione.Nessuna complessità.Solo effetto WOW, senza complicazioni.Supreme CollectionApproved by @mikibiasion_official Ready for Supreme?😎👉Scopri tutti i prodotti su mafra.shop e approfitta della promozione lancio: 🚀 fino a domenica 12 luglio, la nuova Supreme Collection è tua con il ➡️15% di sconto.⬅️Link in bio.#MaFra #SupremeCollection #DetailingExperience #EasyDetailing #CarCare
  • Cerchi e gomme stanno per incontrare un nuovo alleato.Coming soon.👀
  • SPLIT 25L è il detergente multisuperficie professionale pensato per chi lavora ogni giorno su vetri, cristalli, interni auto, plastiche e superfici lavabili.💪La sua formula senza ammoniaca, bilanciata con alcool e tensioattivi di origine naturale, aiuta a sciogliere rapidamente sporco, grasso, smog e residui di fumo, lasciando le superfici pulite, luminose e senza aloni.Asciuga velocemente, anche sotto il sole, e lascia un gradevole profumo di pulito.Una soluzione pratica e versatile per autolavaggi e professionisti che cercano efficacia, rapidità e qualità di finitura in un unico prodotto.📞 Non sei ancora cliente Mafra?Chiama il concessionario di zona per una prova gratuita e una quotazione personalizzata basata sui tuoi consumi.👋 Sei già cliente?Contattaci per scoprire SPLIT 25L.#MaFra #Profy #mafraproducts #split25l #detergentemultisuperficie
  • Il car detailing non è mai stato così semplice.😎Dall’esperienza di MA-FRA nel mondo del car detailing nasce Supreme Collection: una linea pensata per chi desidera risultati premium, senza diluizioni, procedure complesse o competenze specifiche.A rendere questa nuova esperienza ancora più speciale c’è una firma d’eccezione: @mikibiasion_official. Due volte Campione del Mondo Rally, icona italiana del motorsport e simbolo di precisione, controllo e attenzione assoluta al risultato, Biasion rappresenta perfettamente lo spirito di Supreme Collection: performance, affidabilità e cura di ogni dettaglio. 🚗🖌10 soluzioni pronte all’uso, pensate per rendere la cura auto più immediata, accessibile e premium.Nessuna complessità.Solo risultati visibili.Solo effetto wow.🚀 Supreme CollectionDetailing ExperienceApproved by Miki BiasionReady to use.Ready for every detail.Ready for Supreme.👉 Scopri ora la nuova linea Supreme Collection su mafra.shop.Link in bio!#MaFra #SupremeCollection #DetailingExperience #MikiBiasion #CarCare #CarDetailing
  • È ufficiale: nasce Supreme Collection.Il car detailing non è mai stato così semplice.👌Dall’esperienza di MA-FRA nel mondo del car detailing nasce una linea pensata per chi desidera risultati premium, senza diluizioni, procedure complesse o competenze specifiche. 🚗✨🔹 10 prodotti pronti all’uso🔹 Applicazioni semplici e intuitive🔹 Risultati visibili fin dal primo utilizzo🔹 Effetto WOW, senza complicazioniNiente diluizioni.Niente passaggi inutili.Solo il piacere di prendersi cura della propria auto con facilità e ottenere un risultato sorprendente.Supreme CollectionApproved by Miki Biasion, l’unico italiano due volte campione del mondo Rally WRC!💪 🚀 Scopri la nuova linea su mafra.shop e approfitta della promozione lancio:fino a domenica 12 luglio, Supreme Collection può essere tua con il 15% di sconto.🔗 Link in bio!#MaFra #SupremeCollection #DetailingExperience #EasyDetailing #CarCare
  • La semplicità è il nuovo livello della cura auto.🚗 Un’esperienza pensata per trasformare ogni gesto in soddisfazione.Semplice da capire.Facile da usare.Sorprendente nel risultato.💪 Il car detailing non è mai stato così facile.03.07SUPREME COLLECTION#MaFra #SupremeCollection #DetailingExperience #ComingSoon
  • È il prodotto che le plastiche della tua auto stavano aspettando.😍Perché puoi lavarla quanto vuoi, lucidare la carrozzeria, curare ogni dettaglio…ma se le plastiche restano spente, grigie o poco uniformi, l’auto sembrerà sempre meno curata di quanto dovrebbe.🚀Diamant Plast Dressing Pro MaFra è lo step che fa cambiare percezione.Rinnova, lucida e protegge plastiche interne ed esterne con una finitura brillante, uniforme e senza effetto unto.💪Lo applichi in pochi passaggi e il risultato si vede subito:più tono, più profondità, più effetto “appena trattata”.Non è solo un trattamento per plastiche.È il dettaglio che fa sembrare tutta l’auto più nuova, più curata, più tua.👉 Salva il carosello per la tua prossima routine.🛒 Porta le plastiche a un altro livello: scopri Diamant Plast Dressing Pro su mafra.shop. 🔗 Link in bio!
  • 🔥 SUMMER PRICE DROP è iniziatoEstate lunga? ☀️💪 Meglio arrivare preparati.Con il codice SUMMER15 hai il 15% di sconto su MaFra Shop per fare scorta di tutto ciò che userai davvero durante la stagione: lavaggio, protezione, interni, esterni, accessori e kit.Non aspettare agosto per accorgerti che manca qualcosa.🎟️ Codice: SUMMER15⏳ Valido fino al 12/07⚠️ Non cumulabile con altre promoFai scorta ora. Link in bio!

© 2024 - MA-FRA S.p.A. a Socio Unico - Via Aquileia 44/46 - 20021 Baranzate - Milan - Italy - Privacy Policy

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Washing
    • Bodywork
    • Car wash
    • Rims and tires
    • Glasses
    • Decontamination
    • Gaskets and plastics
    • Engine
    • Nautica
    • Animals
  • Interior cleaning
    • Fabrics and carpeting
    • Leather
    • Plastics
    • Glasses
    • Kitchen
    • Sanitizers
    • Perfumers
  • Polishing
  • Car Detailing
    • Maniac Line
    • Equipment
  • Collaborations
  • Offers
  • Events
  • Training
    • Detailing School
    • Maniac Line Training
  • Mafra Shop

© 2024 - MA-FRA S.p.A. a Socio Unico - Via Aquileia 44/46 - 20021 Baranzate - Milan - Italy - VAT Registration with the Register of Companies of Milan 02916980960 - Share Capital € 2,000,000.00 - Privacy Policy

  • Italiano
  • Français