Published on: 03/02/2026 Updated on: 03/02/2026
Automotoretrò 2026: where car culture becomes an experience
From March 7 to 8, 2026, with a special opening for operators on March 6, the Parma Exhibition Center will host a new edition of Automotoretrò, a landmark event for historic motoring and for all those who experience the automobile as cultural, technical, and emotional heritage. With over 50,000 square meters of exhibition space, the show is a meeting point for collectors, restorers, spare parts dealers, historic clubs, and companies specializing in vehicle maintenance and enhancement.
In this context, Mafra participates with a space designed to illustrate the evolution of car care: from daily maintenance to professional surface protection, to specific treatments for historic cars and modern high-performance cars.
The icons of the 1960s and the appeal of desert racing
The 2026 edition dedicates ample space to sports cars from the 1960s, symbols of an era in which design, aerodynamics, and mechanics marked a turning point in the automotive sector. Legendary models such as the Lamborghini Miura, Ferrari 250 GTO, and Spider Duetto are not only collector's items but also testimonies to a technical evolution that has influenced generations of designers.
Alongside dream grand tourers, the area dedicated to the legendary Paris-Dakar rally brings back to life the vehicles that faced extreme conditions, sand, temperature variations, and intense mechanical stress. An interesting fact: much of the protection technology used in modern cars today derives from experience gained in off-road competitions.
The Vintage Boat for Sale section broadens the horizons for enthusiasts of historic boats, while the tribute to Jaguar's 91 years celebrates the elegance and stylistic continuity of a brand that has set the standard on the international scene.
The Mafra stand: practical training and direct comparison
At Pavilion 2 – Stand E002, Mafra offers a hands-on experience. Not just a product exhibition, but live demonstrations on real cars, with surface analysis, explanations of the most common problems, and targeted selection of the most suitable solutions.
Many enthusiasts wonder where to start when it comes to detailing or professional maintenance. During the demonstration sessions, topics such as the correct pre-wash phase, managing contaminant dirt, treating interior and exterior plastics, hydrophobic protection, and maintaining surfaces protected with film or wrap will be addressed.
An often underestimated aspect concerns the reading of the surface: understanding the type of dirt, the level of oxidation, or the presence of previous protections is essential to avoid errors and optimize intervention times and costs.
The solutions presented: from decontamination to protection
Labocosmetica: technique and method
The Labocosmetica range includes solutions designed for those who want a methodical and structured approach. INITIO facilitates the removal of stubborn dirt in the pre-wash phase, while VARIUS stands out for its versatility on multiple surfaces. TEXIA allows you to work on fabrics with control and precision, while IGEA helps restore the appearance of dull interior plastics.
The LIBERA and RENOVA cycle is designed for the management of protected surfaces, including those treated with films or wraps, while TPR and LIMPIA complete the range for the regeneration and maintenance of external parts.
Maniac Line: immediacy and simplicity
Leather Cleaner offers a practical solution for cleaning leather surfaces, maintaining control and uniformity of results. Wet Coat provides rapid hydrophobic protection, useful for those who want to speed up the drying phase and improve the aesthetic finish.
Mafra classics for everyday washing
Idrowash proves to be a reliable choice for frequent washing, with a calibrated foam that facilitates the removal of dirt. The line of air fresheners completes the experience with fragrances that accompany car care even inside the passenger compartment.
Why visit Mafra at Automotoretrò 2026
Visiting the Mafra stand means exploring key topics in car care: professional detailing, classic car maintenance, modern surface protection, and proper washing cycle management. For industry professionals, restorers, and advanced enthusiasts, the event represents an opportunity for technical updates and direct discussion.
Useful information
Where: Fiere di Parma, Hall 2 – Stand E002
When: March 7-8, 2026, with an operators' day on March 6
Hours: 9:00 a.m. to 7:00 p.m.
Automotoretrò 2026 is not just an exhibition, but an experience that combines culture, technology, and passion. Mafra looks forward to sharing its expertise, solutions, and vision for car care with you.
