Published on: 11/11/2024 Updated on: 20/02/2025
From November 15 to 17, we look forward to seeing you at our booth at the Milan-Rho Fair with all our products and expert advice from Mafra experts on their use
From Friday, Nov. 15 to Sunday, Nov. 17, the attention of all classic and sports car enthusiasts is focused on Milano AutoClassica, an event held at the Fiera Milano-Rho. And we at Mafra, who share with you the love for the most beautiful cars of all time, are present in force with our stand (Hall 16, stand E10), where you can find the indispensable products for car care and receive advice from our experts.
Appointment at Milano AutoClassica, Mafra booth
Mafra 's one at Milano AutoClassica is not a simple stand, but a real temporary shop. A space configured as a store in which it is possible to find all Mafra product lines dedicated to car care. Mafra represents quality and easy-to-use products; Maniac Line is dedicated to the most demanding enthusiasts; Labocosmetica is intended for car detailing professionals.
Within the exhibition space, three dedicated areas allow for hands-on demonstrations by our experts of the use of car care products.
One area is devoted to polishing the bodywork, carried out in several passes with a random orbital polisher and abrasive or polishing pastes, such as HPC 2.0 by Labocosmetica.
In a second space, techniques for how to best clean windows and thus ensure optimal driving safety are explained by our experts.
Protagonist is the new cloth Glass Ultimate Microfiber Cloths, designed for perfect glass cleaning. The use of the two cloths contained in the package makes it possible to carry out a glass cleaning pretreatment and achieve perfect drying with the second one.
The third area concerns the cleaning of leather upholstered seats, which require in-depth treatment with special moisturizing, nourishing and protective creams such as those contained in the Charme Kit Mafra.
Mafra experts at Milano AutoClassica are on hand to explain the use of these products and to recommend those best suited to your needs.
Mafra and concern for the environment
Today, water is a precious commodity, and we at Mafra want to remind visitors to Milano AutoClassica of this fact by introducing them to our products that allow them to clean their cars without consuming it or making limited use of it.
In fact, rinseless products allow cleaning by diluting them in a bucket with little water and no rinsing required.
With Waterless instead, it is sufficient to spray the product onto the surface and then dry it using a microfiber cloth and avoiding circular motions.
At Milan AutoClassica the latest Maniac Line novelty.
At the Mafra booth at Milano AutoClassica you also have the chance to learn about the latest addition to the Maniac Line car care range.
It is called Descale Foam Shampoo and it is a shampoo designed to remove lime scale residue from bodywork thanks to its 2-in-1 formula that provides long-lasting protection.
Descale Foam Shampoo can be used, after thorough prewashing, with a foam gun or hand sprayer such as Nebula Foam 2.0.
The results of Descale Foam Shampoo 's action are amazing. The paint returns to its original shine, limescale contaminations that dull the bodywork disappear, and previously applied sealants retain all their effectiveness.
Mafra for professionals at Milano AutoClassica
Once again this year Mafra is providing all exhibitors attending Milano AutoClassica with a cleaning and grooming service for their cars.
Washing can be done at promotional rates only for the exterior parts using Waterless products or for the exterior and also the interior.
Mafra professionals are available to exhibitors, who must send in their advance registration, starting on the afternoon of Thursday, Nov. 14, and from Friday, Nov. 15, through Sunday, Nov. 17.
Parade of beauties at Milano AutoClassica
Milano AutoClassica has become one of the benchmark events for fans of historic and sports cars. This year's event, held in the halls of the Fiera Milano-Rho exhibition center, once again features prestigious automakers such as Alfa Romeo, Aston Martin, Bentley, Lotus and McLaren.
Stellantis' Heritage department displays some of the jewelry from its collection, which is based in theHeritage Hub in Turin, while Romeo Ferraris represents specialty brands such as Catheram, Moke and Morgan.
Of great appeal is the presence of the Ferrari, Lamborghini and Porsche supercar clubs, while institutional aspects of the classic car world are covered in the exhibition spaces and meetings organized by Aci Storico (Hall 12) and Asi (whose Village is located in Hall 16 and hosts a selection of federated clubs).
Celebrations and events at Milano AutoClassica
Milano AutoClassica provides an opportunity to celebrate significant anniversaries and engage attendees in side events. On stage this year is the Mercedes 300 SL "Gull Wing," whose road-going version debuted at the New York Auto Show 70 years ago.
Forty years have passed since the launch of the Ferrari Testarossa, Maranello's prestigious sports car, and seventy have passed since the presentation of theAlfa Romeo Giulietta Sprint. To the latter is dedicated the stand of the Scuderia del Portello (Hall 20), where a rare, recently restored pre-series example of the car can be admired.
Theme rallies are also planned at Milano AutoClassica. On Saturday, Oct. 16, it is the turn of those dedicated to the Ferrari Testarossa and seventy examples of the Alfa Romeo Giulietta, divided between those of the first series, those produced since 1977 and those of the model born in 2010, characterized by special fittings.
Everything, more at Milano AutoClassica
The Milan show also welcomes particular declinations of the passion for the automobile. In fact, Hall 16 dedicates an area to the Italian world of tuning, ranging from racing to customization to lowered setups called "stance."
Completing the exhibition offerings of Milano AutoClassica 2024 are the section dedicated to vintage boats(Vintage Boat Show), the rich market of spare parts, automobilia and models (in Hall 20) and the cars offered for sale by industry professionals.
Milan AutoClassica Is a date not to be missed! And we at Mafra we are waiting for you At our booth E10 in Hall 16, with our products, demonstrations and indispensable tips for taking the best care of your beloved cars.
