Car detailing: MAFRA flies to Las Vegas for the Sema Show!

Published on: 29/10/2018 Updated on: 20/02/2025

#Labocosmetics to conquer America: from Oct. 30 to Nov. 2, we will be with our detailers at booth "16225" at the Sema Show

The one on October 30, in Las Vegas, will be MAFRA 's first time at the prestigious Sema Show event. We will also be the only Italian company in the automotive cosmetics industry. The Sema Show is the world's leading automotive products industry event. It offers attendees educational seminars, product demonstrations, special events, networking opportunities and all the major trends of the moment that belong to this world. Our booth will be entirely dedicated to. #Labocosmetics, the new division created to meet the demands of the most demanding detailers.

Mission: professionalism and innovation

Created with the intention of providing innovative solutions to detailers, the #Labocosmetica range, developed at the company's R&D laboratories, is the result of more than 50 years of experience and is produced in MAFRA's factories . With #Labocosmetica we offer a wide range of evolved products, ideal for professionals and enthusiasts alike: pre-washes and shampoos; sealants and waxes; decontaminates and polishes; and interior cleaners.Products that are easy to use and, thanks to the "I Forgive You" technology , allow easy correction of any mistakes made during the use and application of the products. Special nanotechnology-based compositions provide excellent cleaning properties and ensure protection, silkiness and durability.

Our new products at the Sema Show

New #Labocosmetica products unveiled at Sema Show 2018 in Las Vegas — #Derma Sealant protective skin | Ductile APC | Derma Cleaner skin revitalizing cleaner

SemaShow is an opportunity to present the latest additions to #Labocosmetica's wide range of products . Just like #Ductile - APC (All Purpose Cleaner), an extremely concentrated multipurpose cleaner with high cleaning power, effective on all types of interior and exterior car surfaces; or #Derma Cleaner, a revitalizing detergent that thanks to its balanced formula is able to gently clean any type of leather upholstery; and finally #Derma Sealant, a leather sealant that protects the surface by creating a chemical-physical barrier that is waterproof and anti-chafing, which maintains the natural softness, breathability and elasticity of leather, preserving its original appearance.

The presence of #Labocosmetica at the Sema Show testifies to the success achieved by the line and, at the same time, underscores the commitment with which our company promotes this discipline, not only in Italy but also in international markets.

Marco Mattioli, general manager of MAFRA, said.

MAFRA, with its comprehensive product offering, is able to meet every market demand, proving to be the ideal partner for every Car Wash & Detailing professional, even the most demanding.

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