Published on: 01/09/2025 Updated on: 01/09/2025
The professional car wash industry is constantly evolving: customers are demanding faster and better services, technologies are becoming more sophisticated, and solutions need to be practical, safe and sustainable.
The Car Wash Show Europe 2025, to be held on September 24 and 25 at EXPO Greater Amsterdam, is the meeting point for more than 3,000 professionals from 70 countries.
📍 You will find us at Booth No. 5,801, where we will be previewing the latest products from our brands: Ma-Fra, Labocosmetica and Maniac Line.
Labocosmetica RTU: the Ready To Use revolution for car detailing
The big news 2025 is Labocosmetica's RTU - Ready To Use line, designed to offer professional performance in a simple and immediate format, without dilutions or complex techniques.
- INITIO - Alkaline prewash with DryShield™ Technology, ideal against insects, smog and resin. Continues to act even when dry and reactivates with water. Safe on all surfaces and compatible with coatings and waxes.
- VARIUS - ready-to-use APC for indoor and outdoor use. Removes dirt and grease from soft-touch plastics without leaving halos. Requires no rinsing, perfect for quick interventions.
- TEXIA - Fabric cleaner with ACTIVBOOST™, which dissolves deep dirt without generating foam. Leaves upholstery soft and refreshed.
Other news from the world of Labocosmetica
Alongside the RTU range, Labocosmetica also brings to Amsterdam other new products designed for those seeking advanced professional products and long-term protection.
- IGEA - Quick interior detailer with glycolic acid, removes dust and halos while regenerating plastics, Alcantara® and delicate surfaces.
- FREE - VDA-certified alkaline TFR, powerful against road film but safe on coating, PPF and wrapping.
- RENOVA - Acidic TFR for PPF and wrap, removes scale and mineral contamination, restoring hydrophobicity. VDA certified.
- TPR - Coating for exterior plastics, without pigments or dyes. Protects for up to 3 years without altering the original finish.
- LIMPIA - Technical cleaner for PPF and wrap that works by capillarity, removes internal contamination and preserves transparency and elasticity.
Ma-Fra for car washes: Unika and Best Selection lines.
In the world of professional car wash, characterized by an endless variety of products, Ma-Fra simplifies with two strategic lines, Unika and Best Selection.
Unika Line
A collection created to eliminate unnecessary complexity and make the offering clear and immediate. Unika Line encompasses decades of know-how and represents a unique approach to the industry: 14 hypercompatible products that can be combined to suit any facility and need.
For the first time, performance, gloss, compatibility, fragrance and safety are combined in a single range. An innovative and never-before-proposed concept that demonstrates the strength and simplifying power of a leading brand like Ma-Fra.
Best Selection
Best Selection gathers Ma-Fra's best-selling products into a single line, creating order and consistency in the offering. Key features:
- Common and long-lasting scenting for a consistent sensory experience.
- Environmentally sustainable, NTA-free, high-performance formulas.
- Versatile use: tunnel, rollover, self-service and hand washing.
- Also ideal for dated plants.
The line also introduces a unique innovation: international color coding. Each product group is marked with a specific color, which facilitates identification and minimizes operational errors, making work easier and safer.
Ma-Fra: care, fragrance and olfactory experience
In addition to car wash, Ma-Fra brings to the fair its solutions dedicated to car care and car scenting:
- Idrowash - Ultra-foaming detergent for pressure washers and foam guns. Thick, adherent foam, effective on dirt and gentle on surfaces, with bergamot of Calabria fragrance.
- MA-FRA SODA - New line of cellulose pop fragrances, inspired by the world of cans. Six energetic fragrances for a youthful and engaging interior.
- HARYA - Scented rubber nozzle perfumers. Elegant design, exclusive fragrances and long lasting.
- MISTYSCENT SPRAY - Convenient and compact 100 ml spray car perfumers in six different fragrances.
- Fantasie d'Elisir - Restyled collection with pure essential oils and refined packaging. Premium fragrances for car, home and professional environments.
Maniac Line: simplicity, innovation and new sensory experiences
The Maniac Line remains a benchmark for those looking for easy-to-use products with professional performance.
- Leather Cleaner - Leather cleaner with self-pressurizing foam dispenser: soft foam that cleans without altering texture and color.
- Wet Coat - SiO₂ spray sealant: applies to wet car, rinses off after 10 seconds and offers two months of protection against rain, smog and UV rays.
- Maniac Obsession - 🔥 New in 2025 🔥: the new Maniac Line spray perfumer. Not just a car perfume, but an olfactory experience inspired by high-end perfumery. It transforms the passenger compartment into a personal and unique space, capable of changing atmosphere, energy and perception.
Cover everything in Amsterdam, September 24-25, 2025 - Booth 5,801. We are waiting for you!
