Published on: 20/09/2021 Updated on: 20/02/2025
Mafra for the DIY world at Bricoday 2021
On Wednesday, September 22, Bricoday 2021, the 13th edition of the Milan event dedicated to the DIY supply chain, opens its doors. Appointment at Fieramilanocity to get to know the whole Mafra offer for the DIY world and, above all, the very latest products. We are at stand D14-D15-E14-E15.
Appointment at the Milan City Fairgrounds on September 22 and 23 for Bricoday 2021, the B2B event dedicated to the world of DIY and home improvement. Mafra's eye-catching booth graphics highlight the company's know-how in washing and caring for any medium. Special attention will be paid to the latest innovations for DIY enthusiasts. In fact, thanks to its experience with washing professionals, Mafra has defined a new approach to car cleaning. It has redefined the steps for proper washing, divided between cleaning and care of the interior and exterior, unveiling a new experience of car care. At Bricoday 2021 we present precisely this approach, which is based on specific procedures and treatments. We also make available to the industry exclusive materials detailing each operation and its products.
Of course, Bricoday 2021 is also an opportunity to present the very latest additions to Mafra's extensive catalog for the world of DIY. The brand new wash buckets and ScimpanZen, the nice line of car scenters inspired by Zen culture. We look forward to seeing you at Booth D14-D15-E14-E15!
The steps of proper car washing according to Mafra
For more than 55 years, Mafra has distinguished itself in the market through the development and production of innovative products for the cleaning of cars, motorcycles, and boats, while also offering a wide range of solutions for professional and domestic environments. Precisely because of its long experience with carwash professionals, Mafra has defined a new approach to car cleaning by defining the steps for proper washing, divided between treatments for the interior and exterior care of any vehicle.
At Bricoday 2021 the spotlight is precisely on the importance of these steps, which are presented with specific graphic materials detailing each operation and the related products from Mafra's wide range to be used for each individual treatment. A true informational support for all players in the DIY world, from the professional to the passionate user. In this area, once again, Mafra intends to make culture about the world of car washing, providing not only the right products but also information on the correct procedures.
Download the leaflet with the correct washing steps now.
At Bricoday 2021 Mafra presents the novelties for the world of DIY
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The new Mafra buckets
Not only products but also the accessories needed to work in the best conditions, such as the brand new Mafra buckets, previewed at Bricoday 2021. The new Mafra buckets are ideal for two-bucket washing, the company's recommended method for a workmanlike job.
Made of black plastic and featuring eye-catching graphics, the new Mafra buckets are ideal for holding diluted shampoo and water for rinsing the glove or sponge. Thanks to the graduated scale on the buckets, it is easy to tell the amount of water used so that the right amount of shampoo can be determined for proper dilution. Also available with the buckets is the handy grid, to prevent the sponge or glove from coming into contact with the dirt residue that settles at the bottom of the bucket .
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ScimpanZen Car Scenters
Other big news from Mafra at Bricoday 2021 are the new car scenters in the line ScimpanZen. Enriched with natural essential oils, they are designed to scent the passenger compartment with olfactory notes capable of evoking feelings of serenity and relaxation. Ideal for hanging from the rearview mirror, they infuse the passenger compartment with enveloping fragrances that are truly unique!
Inspired by Zen-like concepts of harmony and well-being, the new perfumers are available in six different fragrances:
distinctive vanilla fragrance, with a delicate fruity heart. Sweet notes of vanilla mingle with velvety notes of peach and pineapple; making the fragrance more intense and deeper is a fine base characterized by amber and musk. A combination of strong and engaging notes.
the fresh notes of bergamot and orange blossom meet the warmth of sandalwood and cedarwood. Embraced by the sweetness of vanilla berries and patchouli, they result in a unique talc fragrance capable of captivating and relaxing even the most restless spirits.
one fragrance as fresh as the sea and spicy like summer nights. Marine base notes are accompanied by orange blossoms that recall warm seaside days and blend well with the spicy notes of black pepper, which make the fragrance light and crisp. A true wave of calm and well-being.
one fruity fragrance with oriental flavor. The red fruits at the top are made even stronger by a light citrus note of bergamot and lemon, only to be softened by a heart of jasmine and magnolia. The whole is enveloped by elegant notes of amber, vanilla and caramel. A perfect harmony between the passion of red fruits and the ardor of oriental notes.
one fresh note based on green lemon and bergamot accords, which give it a citrusy rendition, accompanied by notes of mint leaf and eucalyptus, ensuring its freshness. Closing it all out is a base of woody notes that serve to embellish the fragrance.
a note characterized by a fragrance reminiscent of a bouquet of particularly sweet flowers. An accord of floral notes where jasmine, iris, orange blossom and patchouli stand out. Enriching the fragrance is the addition of fruity notes (blackcurrant and blackberry) and vanilla, which make this floral accord even sweeter.
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Mafra's strength
The real strength of the company is the experience gained in close contact with the world of car wash professionals. Experience that is now being made available to the DIY world. By following Mafra's new car wash concept and using the right products, the car care enthusiast can achieve an outstanding end result.
Mafra's experience for the DIY world
Just to raise awareness of the new approach to car cleaning and the steps of proper washing, to support the customer in the procedures for using the products, Mafra has created several solutions that make the most of every available space in the store, bringing innovation and concrete added value to the industry.
Mafra developed specific educational aids and in-depth multimedia content. The display spaces have also been redesigned to accompany the customer in the buying experience, providing him or her with the tools for a correct choice of treatment and consequently of the product to be used. Mafra makes its know-how available for the training of salespeople, so that they become increasingly aware of the products. In this way we create true washing experts who can respond professionally to the demands and needs of the end customer. They thus become a point of reference for his needs.
As a car care expert, Mafra proves to be a reliable and present partner for all players in the DIY world, knowing their needs and anticipating their requirements in terms of product offerings. Mafra also proves to be a point of reference in terms of the culture of cleaning any vehicle, providing not only a complete and innovative product offering but also a background of information and valuable tools to provide all players in the DIY sector with a true car care experience.
The strength of Mafra brand visibility
Mafra is also very active on the main social channels, an activity that is bringing the company more and more visibility among fans, strengthening brand awareness and obtaining a high number of positive reviews on the web. Another strength of the Mafra brand.
Mafra is the right partner for everyone involved in the DIY world!
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