Published on: 24/05/2017 Updated on: 20/02/2025
Mafra at Autopromotec at the Pad. 25 Stand B19 and will present some innovations destined to change the world of carwash in Italy.
Unika line: the super-performance line dedicated to the most demanding washers
The line, consisting of 12 professional products, aims to offer maximum performance and build customer loyalty.
The products of the Unika line are "hypercompatible," explains Marco Mattioli, general manager of Mafra, and "can combine with each other forming a variety of combinations thus adapting to every need and condition.
It is a completely revolutionary idea that includes performance, shine, compatibility, safety, ecology, and fragrance in a single proposal. The Unika line was created to address even international markets with new and different needs from our car washes. Abroad, mostly osmotized water is used is always recycled water and large amounts of alkaline product are used at the entrance of the wash, which creates drying problems in the final stage.
For these reasons, 3 different types of shampoos, a precera and two foaming agents, one alkaline and one acidic, as well as no less than three types of waxes have been introduced into the range. All products with lower dosages of 10 mg per car.
Great research has been devoted to high value-added products such as, for example, the polish program that includes, in addition to the famous Mafralux, the new Lotus Juice polish, the first true sealing polish for car washes.
"This is a collection of high-end products resulting from the highest technology and research and with an excellent price/performance ratio," emphasizes Marco Mattioli "The products represent the best of our offer. With them we cover all the needs of the car wash, regardless of whether it is a portal, tunnel or self-service."
The Unika line, however, does not stop at products; it is also a tailor-made service. "The service we give together with the products," explains Mattioli, "includes free demonstration and a customized cost estimate, on-site delivery and calibration, and also signage, which makes the carwash that uses them immediately recognizable along with free registration among the top carwash in Italy within a dedicated APP that we will explain later.
So the customer who uses Unika will get something truly 'unique' in return in terms of shine, performance and cleanliness over time that no other product line is able to guarantee, while the carwash operator will gain customer loyalty thanks to the superior results in relation to the price it is able to offer."
"Also for this reason," Mattioli concludes, "we recommend Unika in particular to all washers starting this exciting activity.
The new #Labocosmetics line and the new Detailing Center.
Years of research in the chemical laboratory, hundreds of thousands of euros of investment, a collaboration with Lamborghini, dozens of employees involved. It's all for #Labocosmetica, a new line of 16 original, never-before-seen products dedicated to a market segment still in its infancy in Italy, that of detailing.
Mafra's new line was launched in grand style last October with a three-day open house event attended by 120 insiders at the new 200-square-meter Detailing Center set up in the company's factory spaces.
Mafra's goal is to offer the customer a complete range of products, highly evolved. Products designed, developed and marketed directly that in some cases even manage to anticipate the user's needs.
This is due to Mafra's 360-degree knowledge, having a research laboratory, ability to observe, listen to needs and react. The complete #Labocosmetics line can be viewed at the link www.labocosmetica.it
In addition, to offer detailers an even more complete service, Mafra has also introduced into its range equipment that is the result of extensive research and selection. We are talking about the new "Gladius" polishers that are divided into 2 types, random orbital and rotary, the new XL size pads, to operate on larger surfaces than the previous 5'' pads, and consequently all the accessories that the detailer needs to perform his work in the best possible way, polish, microfiber cloths, inspection bulbs, etc.
The new APP "Self-Wellness"
The launch of #Labocosmetica was the first step of a broader journey, explains Marco Mattioli: "Our next goal is to build a network of Mafra Points where the excellence of Mafra service, the culture, the love we have for the car is made available to everyone with the addition of powerful marketing support.
Affiliated detailers will have to pass a very strict selection and be able to provide the highest quality also from the point of view of facilities.
Another important thing is the proposal on the market of the Autowellness APP (registered trademark) so wellness for the customer and his car, where one will be able to find a wide range of services, from the classic automatic wash to the self-service box to the manual wash to the detailer.
This is through a geolocalized app, where the user can choose to go to partners who will use the best Mafra products."
The APP is free and is already available for both iOS and Android you can download it in the following links:
http://appitaliane.it/iphone-ipad/utility/autobenessere-ducjseq.html
https://play.google.com/store/apps/details?id=it.mafra.AutoBenessere&hl=it
