{"id":19831,"date":"2026-04-24T09:43:02","date_gmt":"2026-04-24T07:43:02","guid":{"rendered":"https:\/\/mafra.it\/blog\/?p=19831"},"modified":"2026-04-24T10:15:16","modified_gmt":"2026-04-24T08:15:16","slug":"ma-fra-e-la-collezione-asi-bertone-la-cura-dellauto-al-servizio-del-design-italiano","status":"publish","type":"post","link":"https:\/\/mafra.it\/blog\/ma-fra-e-la-collezione-asi-bertone-la-cura-dellauto-al-servizio-del-design-italiano\/","title":{"rendered":"Ma-Fra e la Collezione ASI Bertone: la cura dell&#8217;auto al servizio del design italiano"},"content":{"rendered":"\n<p>La <strong>Collezione ASI Bertone<\/strong> \u00e8 tornata a Torino, e con essa uno dei patrimoni pi\u00f9 significativi del <strong>design automobilistico italiano<\/strong>. Ma-Fra ha partecipato attivamente all&#8217;inaugurazione, occupandosi della cura e della preparazione estetica di ogni vettura esposta. Un ruolo tecnico e culturale insieme, al servizio della memoria del progetto.<\/p>\n\n\n\n<p><strong>Cos&#8217;\u00e8 la Collezione ASI Bertone<\/strong><\/p>\n\n\n\n<p>La collezione comprende <strong>66 vetture realizzate tra gli anni &#8217;60 e i primi anni 2000<\/strong>, frutto delle collaborazioni tra Carrozzeria Bertone e oltre venti marchi automobilistici internazionali. Non si tratta di semplici auto d&#8217;epoca, ma di prototipi, show car e modelli di stile che hanno ridefinito il linguaggio formale dell&#8217;automobile.<\/p>\n\n\n\n<p>Tra gli esemplari pi\u00f9 iconici:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lamborghini Miura S<\/strong>, simbolo del design italiano nel mondo<\/li>\n\n\n\n<li><strong>Lancia Stratos<\/strong>, manifesto della carrozzeria sportiva anni &#8217;70<\/li>\n\n\n\n<li><strong>Chevrolet Ramarro<\/strong>, concept rivoluzionario firmato Marcello Gandini<\/li>\n<\/ul>\n\n\n\n<p>Ogni vettura rappresenta un momento preciso della storia del design. Ogni superficie racconta una scelta progettuale che ha influenzato generazioni di designer.<\/p>\n\n\n\n<p><strong>La storia della collezione: da Nuccio Bertone a oggi<\/strong><\/p>\n\n\n\n<p>Le origini risalgono agli <strong>anni &#8217;70<\/strong>, quando Nuccio Bertone intu\u00ec il valore storico dei prototipi, salvandoli dalla demolizione. Da quell&#8217;intuizione nasce un patrimonio culturale unico, capace di raccontare l&#8217;evoluzione del design automobilistico per decenni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anni &#8217;60<\/strong>: le prime icone di stile<\/li>\n\n\n\n<li><strong>Anni &#8217;70<\/strong>: le linee geometriche di Marcello Gandini<\/li>\n\n\n\n<li><strong>Anni &#8217;80<\/strong>: concept avveniristici e sperimentazioni radicali<\/li>\n\n\n\n<li><strong>Anni &#8217;90<\/strong>: i primi segnali verso l&#8217;elettrificazione<\/li>\n\n\n\n<li><strong>Anni 2000<\/strong>: funzionalit\u00e0 e nuova attenzione all&#8217;esperienza d&#8217;uso<\/li>\n<\/ul>\n\n\n\n<p>Un percorso non solo storico, ma progettuale: una guida visiva all&#8217;evoluzione del pensiero creativo nel settore automotive.<\/p>\n\n\n\n<p><strong>Lo Stellantis Heritage Hub di Torino: dove vive la collezione<\/strong><\/p>\n\n\n\n<p>La Collezione ASI Bertone \u00e8 esposta presso lo <strong>Stellantis Heritage Hub<\/strong>, ricavato dall&#8217;<strong>Officina 81 di Mirafiori<\/strong>, uno spazio industriale di circa <strong>15.000 metri quadrati<\/strong> che conserva la sua identit\u00e0 originale: cemento, acciaio, colori storici.<\/p>\n\n\n\n<p>All&#8217;interno del percorso espositivo si trovano:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oltre <strong>300 vetture<\/strong> distribuite in otto aree tematiche<\/li>\n\n\n\n<li>Pi\u00f9 di <strong>120 anni di innovazione Made in Italy<\/strong><\/li>\n\n\n\n<li>Sezioni dedicate alle competizioni, ai concept pi\u00f9 radicali e alla storia del design di serie<\/li>\n<\/ul>\n\n\n\n<p>Lo spazio \u00e8 aperto al pubblico <strong>tutti i giorni tranne il luned\u00ec<\/strong>, con la possibilit\u00e0 di scegliere tra visita autonoma e guidata. Un&#8217;esperienza pensata per coinvolgere tanto gli appassionati di auto storiche quanto i visitatori internazionali sempre pi\u00f9 numerosi.<\/p>\n\n\n\n<p><strong>La cura dell&#8217;auto nelle collezioni storiche: perch\u00e9 \u00e8 fondamentale<\/strong><\/p>\n\n\n\n<p>Le vetture Bertone non sono superfici standard. Sono materiali complessi \u2014 spesso unici \u2014 con <strong>vernici storiche, plastiche d&#8217;epoca e componenti che richiedono trattamenti estremamente controllati<\/strong>.<\/p>\n\n\n\n<p>In un contesto espositivo come questo, la <strong>cura dell&#8217;auto per veicoli storici<\/strong> significa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rispettare materiali non replicabili senza alterarli<\/li>\n\n\n\n<li>Valorizzare le linee originali senza modificarle<\/li>\n\n\n\n<li>Garantire una presentazione coerente con l&#8217;intenzione del designer<\/li>\n\n\n\n<li>Proteggere le superfici durante l&#8217;esposizione prolungata<\/li>\n<\/ul>\n\n\n\n<p>\u00c8 un lavoro che richiede competenza tecnica, sensibilit\u00e0 estetica e conoscenza approfondita dei materiali.<\/p>\n\n\n<div style='display:none' class=\"jeg_preview_slider gallery_1\" data-selector='gallery_1'>\n                        <div class=\"jeg_preview_holder\">\n                            <div 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https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091134-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"3\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091300-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091300-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091300-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091300-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091300-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091300-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091300-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"4\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091353-scaled-e1777016498912.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091353-scaled-e1777016498912.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091353-scaled-e1777016498912-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091353-scaled-e1777016498912-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091353-scaled-e1777016498912-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091353-scaled-e1777016498912-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091353-scaled-e1777016498912-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"5\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091648-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091648-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091648-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091648-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091648-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091648-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091648-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"6\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091708-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091708-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                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class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091850-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091850-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091850-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091850-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_091850-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"8\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092553-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092553-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092553-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092553-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092553-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092553-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092553-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"9\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092624-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092624-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092624-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092624-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092624-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092624-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092624-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"10\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092719-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092719-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092719-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092719-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092719-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092719-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092719-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"11\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092800-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092800-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092800-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092800-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092800-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092800-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092800-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"12\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092815-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092815-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092815-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092815-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092815-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092815-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092815-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"13\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092923-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092923-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092923-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092923-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092923-350x250.jpg 350w, 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                           };\n                        <\/script>\n                    <\/div>\n\n\n<p><strong>I prodotti Ma-Fra utilizzati per la Collezione ASI Bertone<\/strong><\/p>\n\n\n\n<p>Per l&#8217;inaugurazione della collezione, Ma-Fra ha operato su ogni vettura con un approccio mirato, scegliendo prodotti progettati per essere efficaci e allo stesso tempo rispettosi delle superfici storiche.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>HP12<\/strong> \u2014 pulizia tecnica controllata: ideale per rimuovere lo sporco ostinato nelle zone pi\u00f9 complesse senza compromettere vernici e materiali d&#8217;epoca<\/li>\n\n\n\n<li><strong>Glass Cleaner Plus<\/strong> \u2014 pulizia vetri professionale: indispensabile per valorizzare le ampie superfici vetrate, elemento distintivo del design Bertone<\/li>\n\n\n\n<li><strong>Last Touch<\/strong> \u2014 finitura estetica finale: dona profondit\u00e0 e brillantezza alla carrozzeria, proteggendola dalla polvere durante l&#8217;esposizione<\/li>\n\n\n\n<li><strong>All Plastic Protectant (Maniac Line)<\/strong> \u2014 cura delle plastiche: perfetto per i modelli pi\u00f9 recenti della collezione, dove i materiali plastici hanno un ruolo estetico centrale<\/li>\n\n\n\n<li><strong>Panni in microfibra Ma-Fra<\/strong> \u2014 applicazione senza rischi: strumenti fondamentali per lavorare su superfici storiche senza generare graffi o aloni<\/li>\n<\/ul>\n\n\n<div style='display:none' class=\"jeg_preview_slider gallery_2\" data-selector='gallery_2'>\n                        <div class=\"jeg_preview_holder\">\n                            <div class=\"jeg_preview_media\">\n                        <div class=\"jeg_preview_media_holder\">\n                            <h3>&nbsp;<\/h3>\n                            <div class=\"fullscreen-switch\">\n                                <i class=\"fa\"><\/i>\n                            <\/div>\n                            <div class=\"jeg_preview_media_content\">\n      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          <div class=\"counter\"><span class=\"current\">1<\/span> of  17<\/div>\n                                    <div class=\"subtitle\"><\/div>\n                                <\/div>\n                                <div class=\"zoom\">\n                                    <span class=\"reduce\">-<\/span>\n                                    <span class=\"increase\">+<\/span>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"jeg_preview_bottom_slider\">\n                        <a data-id=\"0\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092938-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092938-scaled.jpg\" class=\"jeg_preview_item active\">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092938-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092938-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092938-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092938-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092938-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"1\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092947-scaled-e1777016349931.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092947-scaled-e1777016349931.jpg\" class=\"jeg_preview_item \">\n                            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data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092953-scaled-e1777016364312.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092953-scaled-e1777016364312.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092953-scaled-e1777016364312-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092953-scaled-e1777016364312-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092953-scaled-e1777016364312-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092953-scaled-e1777016364312-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_092953-scaled-e1777016364312-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"3\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093205-scaled-e1777016379497.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093205-scaled-e1777016379497.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093205-scaled-e1777016379497-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093205-scaled-e1777016379497-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093205-scaled-e1777016379497-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093205-scaled-e1777016379497-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093205-scaled-e1777016379497-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"4\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093545-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093545-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093545-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093545-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093545-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093545-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093545-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"5\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093652-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093652-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093652-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093652-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093652-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093652-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093652-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"6\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093712-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093712-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                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class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093947-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093947-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093947-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093947-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_093947-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"8\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094124-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094124-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094124-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094124-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094124-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094124-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094124-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"9\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094919-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094919-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094919-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094919-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094919-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094919-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094919-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"10\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094942-scaled.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094942-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094942-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094942-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094942-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094942-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_094942-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n           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srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095259-scaled-e1777016412223-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095259-scaled-e1777016412223-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095259-scaled-e1777016412223-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095259-scaled-e1777016412223-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"14\" data-title=\"\" data-image=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095357-scaled-e1777016424269.jpg\" href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095357-scaled-e1777016424269.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" 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href=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095432-scaled.jpg\" class=\"jeg_preview_item \">\n                            <div class=\"jeg_preview_item_thumbnail\">\n                                <img decoding=\"async\" width=\"120\" height=\"86\" src=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095432-120x86.jpg\" class=\"attachment-jnews-120x86 size-jnews-120x86\" alt=\"\" srcset=\"https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095432-120x86.jpg 120w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095432-350x250.jpg 350w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095432-750x536.jpg 750w, https:\/\/mafra.it\/blog\/wp-content\/uploads\/2026\/04\/20260323_095432-1140x815.jpg 1140w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\n                            <\/div>\n                        <\/a><a data-id=\"16\" data-title=\"\" 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                           };\n                        <\/script>\n                    <\/div>\n\n\n<p><strong>Un progetto culturale, non solo un&#8217;esposizione<\/strong><\/p>\n\n\n\n<p>L&#8217;accordo tra <strong>ASI (Automotoclub Storico Italiano)<\/strong> e <strong>Stellantis Heritage<\/strong> trasforma questa collezione in un progetto culturale vivo, accessibile e in continua evoluzione. Come sottolineato da Alberto Scuro, questo ritorno a Torino rappresenta il completamento di una missione di tutela e promozione del patrimonio automobilistico iniziata nel 2015.<\/p>\n\n\n\n<p>Torino consolida cos\u00ec il suo ruolo di <strong>capitale mondiale del motorismo storico<\/strong>, con uno spazio che non si limita alla conservazione, ma racconta il design italiano al mondo.<\/p>\n\n\n\n<p><strong>Ma-Fra: quando la cura dell&#8217;auto diventa parte del racconto<\/strong><\/p>\n\n\n\n<p>In un contesto come questo, il lavoro di Ma-Fra non \u00e8 preparazione, \u00e8 <strong>interpretazione<\/strong>. Permette a ogni vettura di esprimere il proprio linguaggio visivo, di comunicare la propria epoca, di restituire al visitatore l&#8217;intenzione originale del designer.<\/p>\n\n\n\n<p>\u00c8 un lavoro che, quando \u00e8 fatto bene, diventa invisibile. Ed \u00e8 esattamente per questo che \u00e8 fondamentale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Collezione ASI Bertone \u00e8 tornata a Torino, e con essa uno dei patrimoni pi\u00f9 significativi del design automobilistico italiano. Ma-Fra ha partecipato attivamente all&#8217;inaugurazione, occupandosi della cura e della preparazione estetica di ogni vettura esposta. Un ruolo tecnico e culturale insieme, al servizio della memoria del progetto. Cos&#8217;\u00e8 la Collezione ASI Bertone La collezione [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1278],"tags":[],"class_list":["post-19831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"modified_by":"admin-dev","_links":{"self":[{"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/posts\/19831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/comments?post=19831"}],"version-history":[{"count":1,"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/posts\/19831\/revisions"}],"predecessor-version":[{"id":19895,"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/posts\/19831\/revisions\/19895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/media\/19897"}],"wp:attachment":[{"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/media?parent=19831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/categories?post=19831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mafra.it\/blog\/wp-json\/wp\/v2\/tags?post=19831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}